Employer Brand Headlines Newsletter

It reduces the odds of dismissing qualified female candidates simply because men come to mind first.

Creativity is a valuable and sought-after skill in our ever changing, uncertain and unpredictable world. But I hear so many people telling me they are

Want people to share your idea or products? Then make sure it pushes one of these emotional buttons.

No one invests on blind faith alone. Sure, you might have a feeling that a certain investment will pay off, but when the time comes to make the actual decision, gut feel comes a distant second to hard data. Just as this applies to property purchases and share portfolios, so too does it apply to […]

Stephen King hates adverbs. And why, if the goal of writing is to get result, you should too.

If you’ve never been in charge of mass-marketing email sends, you probably feel no guilt as you hit delete on yet another promo code. But if you’ve been an email marketer, you know what it takes to go from idea to email. Writing a marketing email comes with a lot of stress no one discusses.…

A framework to help leaders understand how they weathered COVID-19 and to keep leveraging their new innovation skills.

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Gong gives salespeople “revenue intelligence.” Devin Reed moved from sales to content marketing to help the startup create more content that sells.

In an excerpt from his new book, ‘Think Again,’ Wharton’s Adam Grant explains why success often comes from surrounding ourselves with “disagreeable” people.

Too often, ads end up targeting people who would buy the product anyway.

A collection of data and reporting from credible third-parties that paints the picture of the most tumultuous year of work in recent U.S. history

Employer branding is owned by everyone in an organisation. We can all participate, whether it’s providing reviews, helping on campaigns, collecting interviews or getting communities involved. At Ritchie Bros., we think it’s crucial to make everyone feel part of the overarching design of our EB at the earliest stage possible. This design thinking mindset allows […]

When she’s passed over for a big promotion, one leader must learn how to reposition her out-of-the-box approach for the C-suite.

5 smart content editing strategies that turn your drafts into memorable presentations. Ready to edit your writing? Check these out.

In recent years, a renewed focus on purpose has meant that enterprises and brands with a human story tend to stand out more and resonate with audiences.

Even well-intentioned firms were biased in practice.

Whether you consider your brand building exercise a refresh, evolution or revolution, the logo is likely to command a healthy portion of the conversation. Crafting a new brand identity requires vision, restraint and execution—a combination only the most capable brand stewards achieve. Some of the process comes down to an indefinable magic—a meeting of designer and strategist; a striking of creative oil. But there are key qualities for which a team should strive for during the creative process, and by keeping them in mind, can ensure an impactful outcome.

One powerful statistic made me rethink the way we, as marketers, approach gaining our audience’s attention. What you would read in the New York Times in The role that the brain plays in how brands communicate with audiences and which of those brands gain attention.

This evolving employer brand philosophy will not only serve you well under new leadership – it will also ensure you build a more meaningful, effective, and impactful employer brand.

Your talent narrative is your talent story. When you, or your CEO, or a hiring manager, sit in front of a candidate from entry-level, low-skill, to a c-suite position, what narrative are you sharing? Is it the same for all levels, does it adjust based on the relative value of the position, or maybe you’re selling a narrative about the ... Read More