Employer Brand Headlines Newsletter

Accenture's Fjord Trends 2021 provides insights into emerging trends in business, technology & design focused on meeting human needs. Read more.

Conventional thinking says that a good interview is a pressure-cooker situation, where candidates are put to the test. But at Atlassian we’ve realized that the traditional way of doing things is not the best way of doing things and we’ve begun to ask ourselves some questions. How well have we set candidate expectations? How prepared […]

Your first content calendar can be simple and easy to use consistently. Try these supplies you probably already have on hand.

In the third installment of his CMO ot CEO column, Paul Evans ponders how putting marketing strategy at the heart of his business makes for better leadership.

Most company owners would agree that the most important asset is their employees, and one of the biggest challenges of building and…

Last year, I did a whole newsletter based on the various prediction stories people were writing (how'd that turn out?!) and this year it sure feels like no one's willing to put their head in the lion's mouth again. But I did find one brave soul willing to predict the future of EB for 2021. I could quibble about how "HR tech will focus more on candidates than recruiters" is a gimme as it is impossible for them to focus LESS on candidates, but it's a good read.

It is increasingly accepted that a brand is not only the elements such as the logo, website, product, etc, but is also the values, beliefs, mission, What makes us think that the old, static model of 'positioning' a brand makes any sense?

Guess who lies the most during interviews? Yes, you are right! How do I know you’re right, without even finding out your answer? Because everyone lies during interviews! Hiring Managers lie. Interviewees lie. HR lies. The Recruiters lie. Everyone. Lies. The Wall Street Journal recently did a piece on all the lies and the types of lies that happen during ... Read More

It’s not complicated: Gender diversity is a competitive advantage — and a moral imperative.

Bringing a sense of purpose to work is good for your mental and physical health — and your career.

Colleague wellbeing. Diversity, inclusion and equity. High-performing culture. What do all of these have in common? If you want to unlock their full potential in your workplace, you need to ensure psychological safety. Here’s our handy guide to what it is, and why it’s so crucial. Click the image to download a copy, or contact […]

There’s no more compelling sales pitch for your workplace than one from the mouth of a worker. Anyone considering a position at your company would be wise to seek out the thoughts of one of your current and former employees, who come armed with firsthand experience, and are able to offer an unbiased view. It’s […]

Learn how to create local employee stories that can support your global employer brand and employee value proposition (EVP) from the Recruitment Marketing team at Philips.

These surprising marketing facts will have you rethinking your recruitment marketing strategy! How many of these little-known marketing facts do you know?

We've compiled some of the most creative and effective examples of GIFs and looping videos by prominent brands.

Introduction

2021 may bring some normalcy back to the workplace, but some changes are going to stick. Here’s what you need to know.

Twitter LinkedIn Shares These articles have been written by the first cohort of the Practice Makes Unperfect programme – a course that

Listen, I support diversity, but I gotta get this sales position filled asap — it’s killing me to have this territory uncovered.” — Sales Hiring Manager

If you agree with this idea that businesses need to step up to solve bigger, shared problems then we have a model for you. https://lnkd.in/gt3j9QY...

Jori Hamilton explores some areas an effective talent development process directly impacts, and methods you can use to capitalize on them.

“Open hiring” can lead to more diversity, less turnover, and fairer systems.

I talk to dozens of B2B marketers every month in my work and I always start our first conversations by asking, among other things, what their goals are. Almost inevitably, they'll start with "I just care about generating leads.

Businesses seldom topple and fall because of monumental and loud failures. They fall because of a quiet and relentless series of small and insidious decisions and behaviours that are made each and everyday. The Silent Revolution happening inside your company will spell your demise if you don’t tackl

I invite you all to consider employer branding as a business function, instead of just an HR function. And yes, marketing (as many other areas) should be involved.

A craftsperson is someone who practices a trade or discipline with the ultimate goal of mastery. Anyone, in any discipline, can be a craftsperson if they so choose. Each and every one of us has the capacity to do good work of some kind. I myself am a consultant by trade and the founder of […]

Google's Official Digital Marketing Publication. Explore the three types of marketing incrementality and what each type can be used for.