Employer Brand Headlines Newsletter

Measuring brand progress allows a marketer to gauge how well the brand strategy is working, the impact marketing activity is having, and to keep an eye on

Identifying as an organizational member — or feeling a strong sense of attachment to the organization — is generally a positive thing for employees and employers. But our research on workplace incivility and mistreatment shows that it can also shape when — and if — employees recognize and respond to subtle forms of discrimination against women at work. Evidence shows that leaders, as well as employees, play a key role in identifying and remedying gender discrimination in all its forms. If the goal is to proactively address gender discrimination in the workplace and encourage leaders and workers to remove their rose-colored glasses, this article offers a few suggestions.

Creating a path to promotion: Discover why organizations should communicate expectations and opportunities for career growth to their employees.

Content design seems to matter more than ever, and it’s always really mattered. But UX is a big piece now of what differentiates great content from mediocre content.  I wrote about this a lot when I first started this newsletter, and I’ll be the first to admit that I’ve lost my way a bit on…

Step 1: Gather Diverse Perspectives You want to hear from lots of people. Some of that may already be captured in previous listening or surveys , it may just need to be reinterpreted But you’ll also want to do some fresh listening, and engage with a spectrum of employees: new hires, old-hands, top p

The growth of any brand will plateau if it is successful with its initial product range in its region of origin. Further growth must come from expanding

The biggest challenge brands face is standing out from the crowd. Kantar’s BrandZ tracking of brands across all categories worldwide finds that year-in

Leaders who explore, evaluate, and refine their values set themselves up to make better decisions.

Explore the common challenges that prevent us from achieving our goals and learn effective strategies to overcome them.

Our top tips and ideas to give your very own employer branding articles, blogs and other content an SEO friendly boost.

Five Bad Practices of Recruitment Leaders

Understand your audience without running 50 interviews. Know exactly how to win their hearts. Done in 10 seconds by AI.

The purpose of brand archetypes is to position a brand in culture and in consumers' minds. They shape what brand says, how it behaves, and its look and feel… | 10 comments on LinkedIn

Unleash the power of AI for an effective social media strategy with insights from Ross Simmonds. Discover how AI is transforming marketing practices.

If you didn't get the job and feel depressed, there are a number of thought processes that led you to that feeling.

Employers recognize losing a job can be traumatic and sometimes use that to their advantage.

Even if you’re an introvert who dreads the notion of networking, you can develop your skills to get out there and do it. Research by the Lehigh@NasdaqCenter, a partnership between Lehigh University and the Nasdaq Entrepreneurial Center, identified make-or-break factors for developing networking skills. They include: the ability to adapt your thinking swiftly in response to changing situations; combating a tendency to focus more on avoiding errors and negative results and instead striving for positive outcomes; consciously trying to have faith in your networking prowess; being persistent; and focusing more on the future.

Learn three simple steps to build a distinguishing personal brand, from creating a visual identity to defining your marketing strategy.

Throw up this McKinsey chart the next time you’re talking to the #CFO about brand building efforts. “Powerful brands significantly outperform the…

By Glyde Talent and Roderick Smyth

Creativity has to be at the center of business transformation

Majority offering more work flexibility to address issue: report

Organizational psychologist and best-selling author Robert Sutton discusses companies’ obstacles and catalysts for getting things done.

AI is redefining all aspects of work. But AI adoption isn't guaranteed to succeed. Here's how leading-edge employers are paving the way.

TikTok is a gateway to a young and tech-savvy talent pool. Let's look at the three primary reasons to use TikTok to engage with Generation Z.

In some categories, a major component of the brand experience comes from human interaction, such as at premium hotels, restaurants and retailers, to name

Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded and women-led infant formula company.

Struggling to steer your employer brand through organizational changes such as layoffs, bad press, leadership changes, mergers and more? You're not alone. But…

EVPs are meant to make it easy for candidates to choose their next employer, but without depth and differentiation, an EVP does its brand more harm than good.

How to make Annual Planning a fresh start