Employer Brand Headlines Newsletter

We highlight the need for brand architecture in brand management, explore 3 brand architecture models with practical examples, and outline their pros and cons.

Companies often have inspiring purpose statements, such as “to bring health through food to as many people as possible” (Danone), “to connect everybody to

World’s Simplest Brands asked more than 15,000 people across nine countries which brands and industries provide the simplest experiences.

There is a wealth of research that suggests humans are more biased toward beginning, advancing, and maintaining romantic relationships than they realize, according to a new article published in Personality and Social Psychology Review. Rather than being highly selective, people appear to have a tendency to push relationships forward, even when things are not going well. ...

"Find a way to respectfully end and move on from the topic if you’re pressed further"

For companies looking to hire (and retain) workers amid the Great Resignation, here’s what you need to prioritize this year.

Why turning commerce into culture is the best go-to-market strategy

Borrowing from philosopher Ludwig Wittgenstein, brands should not be defined by what they are, but how they are used. Trying to inject a profound meaning into brand is merely an exercise in ineffective positioning.

Learn about the unique elements that help give your brand a unique identity and draw inspiration from high-quality examples from existing brands.

Gen Z has very different expectations of work compared to previous generations, here's how to tailor your hiring and retention efforts.

MIT SMR’s expert contributors weigh in on the skills and strategies managers should embrace in the year ahead.

It’s the planning time of year. Which for me means RFP’s and lots of conversations with organizations and businesses attempting to change. Some people have their ducks in a row, they know who they are, where they’re going and have a strategy in place to get there. While others are looking for a solution from […]

Your customers are overwhelmed with information. Help them figure out what they need to know.

"The key to solving the problem of attracting and retaining qualified employees likely lies in picking the right messages that will help attract the right kinds of people, as well as retain the best employees."

The world’s best creative teams share the greatest advice they ever received to help you make 2022 your most creative year yet.

A good recruiting strategy helps organizations be competitive. It takes planning but it keeps talent needs in focus as you respond to change.

Focus on products, narrative, pop culture, and customer needs.

"There can be a lot of emphasis around cracking the idea within a short space of time, with a low budget, but with a massive expectation of having ideas similar to Nike, Apple, or Oatly."

Struggling to convert leads into customers? Check out these lead nurturing best practices for setting up a successful email campaign.

Deeply committed to merry-making. An EVP for the North Pole. Have a happy, healthy holiday season, everyone! - Love, Drift-@employeebrandin @EmpBrandNow @EmployBrandNews @GDforEmployers @brettminch @thewarfortalent @driftconsulting pic.twitter.com/4qvp5ZPk5x— Drift Employer Brand Consulting (@driftconsulting) December 23, 2021

The new star of BBC news, what he has in common with Peter Jackson, and what stories do to time.

At the group-director and VP level, Facebook staff are getting $3 million to $6 million in restricted stock units each year, one recruiter said.

Brand growth is the business growth

Three strategies that have worked around the world.

Are you looking for ways to augment your talent acquisition strategy for 2022? Click here for 3 effective and simple tips so you can reach your 2022 goals.

"Making this differentiation clear could be a crucial step in helping businesses identify and act on their values, rather than focusing on the story they tell about their values."

Google’s Official Digital Marketing Publication. What did this year’s Search queries mean for marketing? Learn what search trends reveal about 2021.