Employer Brand Headlines Newsletter

Organizational psychologist and best-selling author Robert Sutton discusses companies’ obstacles and catalysts for getting things done.

AI is redefining all aspects of work. But AI adoption isn't guaranteed to succeed. Here's how leading-edge employers are paving the way.

TikTok is a gateway to a young and tech-savvy talent pool. Let's look at the three primary reasons to use TikTok to engage with Generation Z.

In some categories, a major component of the brand experience comes from human interaction, such as at premium hotels, restaurants and retailers, to name

Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded and women-led infant formula company.

Struggling to steer your employer brand through organizational changes such as layoffs, bad press, leadership changes, mergers and more? You're not alone. But…

EVPs are meant to make it easy for candidates to choose their next employer, but without depth and differentiation, an EVP does its brand more harm than good.

How to make Annual Planning a fresh start

The Future Does Not Fit in the Containers of the Past. Edition 191.

In some companies, brand-building is the sole responsibility of the marketing team. The brand is seen as a consequence of advertising. However, this mode

When you’re pitching to execs in your organization, deliver slides that fit those particular people just right.

Becoming the only staffer with certain skills or information might feel like insurance. To some bosses, it’s a red flag.

Wendy Ide | There Is No Job Security | Factoids | Elsewhere | Elsewhen

In Episode 57 of ,  talks with , People Brand Leader at Marriott International, on the best way to build a modern employment brand at your company.  Among the topics discussed: --Why she calls it People Brand, not Employment Brand --The 3 big components to building a modern employment brand, regardless of the size of your company --The best way to maximize use of your employment brand in the field (toolkits and what should be included in those) --If you're just gettting started out and don't have a stand alone department for people brand, what type of skills you should be looking for in your normal TA or HR hires to help get your people brand off the ground. Please  and  to get the latest delivered to you.   ---------Shaunda Zilich ------------Kris Dunn

Cars used to suck.  For the first thirty years of their existence cars were not very useful. They were built one at a time by hand, primarily by artisans. They... Read more

Unravel the complexities of employer value proposition (EVP) and explore strategies to shape perceptions effectively.

How I used AI in my book about AI

When companies are formed, the founders often have a clear reason for starting the business. This often defines what the brand stands for and shapes all

These five steps can help you burnish your employer brand and meet the challenge of talent acquisition.

Explore the impact of AI on employee experience. Learn why transparency about AI can drive employee excitement and productivity.

Watch this short video to learn more about how AI changes the rules of workforce management.

Because of AI’s ability to learn from vast amounts of data and maximize efficiency, companies have predicted that humans working with it will be able to free up their time and expand their creative efforts, thereby driving greater innovation. But, despite the enthusiasm of tech gurus and companies alike, is this really how adopting AI tools will play out? A series of experiments that how algorithmic tools changed the consideration and resources workers were given for creative and innovative work suggest that these tools — specifically, the algorithmic tools that oversee employee productivity — could actually undercut employees’ ability to do this work, and that companies that deploy these tools haphazardly could find their optimism souring.

Employee disengagement is a persistent problem, and attempts to inject excitement often fall flat. However, gamification — using elements of games to motivate — has serious potential when thoughtfully executed. This article explores the psychology behind gamification, successful examples, and how to leverage probabilistic rewards (like lotteries tied to performance) to increase employee motivation.

Marketing expert Jonah Berger explains how to develop a leadership language that builds confidence and makes team members feel valued.

Sir Martin Sorrell's firm revealed its like-for-like net revenues declined by 4.5 per cent to £873.2million in 2023, following double-digit growth over the previous four years.

New research from US youth culture agency Archrival and industry experts reveal how Gen Zs are rewriting the consumer path to purchase.

Corporate growth often depends on a company building or buying multiple brands. These may exist within one or several product categories. Such a strategy

Consumers face rising prices from many favorite brands. Insurance costs, fast food costs, transportation costs and the cost of stamps have all increased.

Executives should be focusing on employee outcomes and accountability rather than performative in-office appearances.

Aggressive cost cutting and rocky leadership changes have eroded the culture at Boeing, a company once admired for its engineering rigor, says Bill George. What will it take to repair the reputational damage wrought by years of crises involving its 737 MAX?