Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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The formula for irrational love
The formula for irrational love
Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded and women-led infant formula company.
·siegelgale.com·
The formula for irrational love
Post | Feed | LinkedIn
Post | Feed | LinkedIn
Struggling to steer your employer brand through organizational changes such as layoffs, bad press, leadership changes, mergers and more? You're not alone. But…
·linkedin.com·
Post | Feed | LinkedIn
Employee Value Propositions Aren't Really Working
Employee Value Propositions Aren't Really Working
EVPs are meant to make it easy for candidates to choose their next employer, but without depth and differentiation, an EVP does its brand more harm than good.
·brandingmag.com·
Employee Value Propositions Aren't Really Working
The Big Reset
The Big Reset
How to make Annual Planning a fresh start
·wearelookup.substack.com·
The Big Reset
Being Better.
Being Better.
The Future Does Not Fit in the Containers of the Past. Edition 191.
·rishad.substack.com·
Being Better.
Which Experiences Build Brands? - Branding Strategy Insider
Which Experiences Build Brands? - Branding Strategy Insider
In some companies, brand-building is the sole responsibility of the marketing team. The brand is seen as a consequence of advertising. However, this mode
·brandingstrategyinsider.com·
Which Experiences Build Brands? - Branding Strategy Insider
The Necessity to Pause
The Necessity to Pause
Wendy Ide | There Is No Job Security | Factoids | Elsewhere | Elsewhen
·workfutures.io·
The Necessity to Pause
Best Hire Ever: 57 - Shaunda Zilich on Building a Modern Employment Brand
Best Hire Ever: 57 - Shaunda Zilich on Building a Modern Employment Brand
In Episode 57 of ,  talks with , People Brand Leader at Marriott International, on the best way to build a modern employment brand at your company.  Among the topics discussed: --Why she calls it People Brand, not Employment Brand --The 3 big components to building a modern employment brand, regardless of the size of your company --The best way to maximize use of your employment brand in the field (toolkits and what should be included in those) --If you're just gettting started out and don't have a stand alone department for people brand, what type of skills you should be looking for in your normal TA or HR hires to help get your people brand off the ground. Please  and  to get the latest delivered to you.   ---------Shaunda Zilich ------------Kris Dunn
·besthireever.libsyn.com·
Best Hire Ever: 57 - Shaunda Zilich on Building a Modern Employment Brand
Employer Branding’s “Model T moment”
Employer Branding’s “Model T moment”
Cars used to suck.  For the first thirty years of their existence cars were not very useful. They were built one at a time by hand, primarily by artisans. They... Read more
·recruitingdaily.com·
Employer Branding’s “Model T moment”
How AI Changes Your Workforce
How AI Changes Your Workforce
Watch this short video to learn more about how AI changes the rules of workforce management.
·sloanreview.mit.edu·
How AI Changes Your Workforce
Research: Leaders Undervalue Creative Work from AI-Managed Teams
Research: Leaders Undervalue Creative Work from AI-Managed Teams
Because of AI’s ability to learn from vast amounts of data and maximize efficiency, companies have predicted that humans working with it will be able to free up their time and expand their creative efforts, thereby driving greater innovation. But, despite the enthusiasm of tech gurus and companies alike, is this really how adopting AI tools will play out? A series of experiments that how algorithmic tools changed the consideration and resources workers were given for creative and innovative work suggest that these tools — specifically, the algorithmic tools that oversee employee productivity — could actually undercut employees’ ability to do this work, and that companies that deploy these tools haphazardly could find their optimism souring.
·hbr.org·
Research: Leaders Undervalue Creative Work from AI-Managed Teams
How Gamification Can Boost Employee Engagement
How Gamification Can Boost Employee Engagement
Employee disengagement is a persistent problem, and attempts to inject excitement often fall flat. However, gamification — using elements of games to motivate — has serious potential when thoughtfully executed. This article explores the psychology behind gamification, successful examples, and how to leverage probabilistic rewards (like lotteries tied to performance) to increase employee motivation.
·hbr.org·
How Gamification Can Boost Employee Engagement
S4 Capital revenues sink as corporates slash ad spending
S4 Capital revenues sink as corporates slash ad spending
Sir Martin Sorrell's firm revealed its like-for-like net revenues declined by 4.5 per cent to £873.2million in 2023, following double-digit growth over the previous four years.
·thisismoney.co.uk·
S4 Capital revenues sink as corporates slash ad spending
Gen Z broke the marketing funnel
Gen Z broke the marketing funnel
New research from US youth culture agency Archrival and industry experts reveal how Gen Zs are rewriting the consumer path to purchase.
·voguebusiness.com·
Gen Z broke the marketing funnel
Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago
Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago
Aggressive cost cutting and rocky leadership changes have eroded the culture at Boeing, a company once admired for its engineering rigor, says Bill George. What will it take to repair the reputational damage wrought by years of crises involving its 737 MAX?
·hbswk.hbs.edu·
Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago