Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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What Top Consulting Firms Get Wrong About Hiring
What Top Consulting Firms Get Wrong About Hiring
So many companies rely on case-based interviews, that there's an assumption that they must be useful. 50 million Elvis fans can't be wrong, right? But there's a lot of data refuting the value of this kind of evaluation. As top consulting companies shift interview styles, there's an opportunity for employer branding to both shape what is being evaluated for (thus aligning with the brand) and communicate why the shift is happening (again, reinforcing the brand and how a holistic approach to talent might be driving these changes).
·hbr.org·
What Top Consulting Firms Get Wrong About Hiring
Harvard Business Review: Reasons to Rethink 'Employer Brands'
Harvard Business Review: Reasons to Rethink 'Employer Brands'
Joel Cheesman of Ratedly has a nice write-up on employer brand that leans heavily on developing a framework with which to see the problem first. It does my systems-driven heart good to see more and more people realizing that just jumping into employer branding without validated frameworks is kind of like buying a used car in a language you don't understand.
·ratedly.com·
Harvard Business Review: Reasons to Rethink 'Employer Brands'
What We All Long For As Job Candidates - Talent Board
What We All Long For As Job Candidates - Talent Board
Some interesting data from Talent Board on what candidates long for in their candidate experience. Spoiler: while most of us are focusing on sexy and cool programs when candidate really just want to feel like they've been heard.
·thetalentboard.org·
What We All Long For As Job Candidates - Talent Board
Valve's 'Handbook for New Employees' leaked, hilarious illustrations included - The Verge
Valve's 'Handbook for New Employees' leaked, hilarious illustrations included - The Verge
Consider how many people applied to Valve after seeing this viral employee handbook (which was designed as a public-facing document because it has a section on what it is looking for in new employees). If you read it, it is filled to the brim with so many little touches and brand-specfic in-jokes that it REEKS of publicity stunt, but an insanely specific one.
·theverge.com·
Valve's 'Handbook for New Employees' leaked, hilarious illustrations included - The Verge
Worst HR Document Ever, the Employee Handbook - Fistful of Talent
Worst HR Document Ever, the Employee Handbook - Fistful of Talent
Have you heard that joke that every item in an employee manual should be named for the person who necessitated that rule? The drinking at work social engagements is the Chad Rule, for example (he knows what he did)? Yeah. Employee manuals are kind of the worst. Don't take my work for it. Fistful of Talent agrees with me, calling it the "worst HR document ever." I bring this up because anything that sucks that people see is an opportunity to support your employer brand.
·fistfuloftalent.com·
Worst HR Document Ever, the Employee Handbook - Fistful of Talent
Show Bites: Keep Your Audience Hooked with Open Loops
Show Bites: Keep Your Audience Hooked with Open Loops
You you content marketers and lovers of narrative-driven employer branding, have I got some gold for you... but I'll tell you more in a minute. That feeling, right there, where the writer yanks the rug out from under you and doesn't immediately satiate your curiosity? That's emotional power, something referred to as an "open loop," a glitch in your own cognition you can leverage to create more engagement and emotional connections with people.
·marketingshowrunners.com·
Show Bites: Keep Your Audience Hooked with Open Loops
Finding Gen Z Talent in 2020: Three Predictions - TalentCulture
Finding Gen Z Talent in 2020: Three Predictions - TalentCulture
TalentCulture, in a three trends for hiring Gen Z talent article, suggest that we are in the midst of a shift in which tech talent doesn't always have a tech degree, which is interesting. As technology becomes democratized, it will simply be a larger element in every major's curriculum. And since you can download code and code snippets for free, it becomes easier and easier for other majors to tap into the tech. I mean, not all doctors started as biology majors.
·talentculture.com·
Finding Gen Z Talent in 2020: Three Predictions - TalentCulture
The Rise of the Chief Well-Being Officer | Hunt Scanlon Media
The Rise of the Chief Well-Being Officer | Hunt Scanlon Media
In an increasingly complex and stressful world with blurred lines between personal and work lives, workers at all levels need total well-being in all aspects of their lives. Expectations at work and home are no longer distinct or neatly separate – they are becoming one and the same. Savvy companies know that workers who are well
·huntscanlon.com·
The Rise of the Chief Well-Being Officer | Hunt Scanlon Media
Highlights from the LinkedIn Global Talent Trends report
Highlights from the LinkedIn Global Talent Trends report
LinkedIn looked at its own user data and discovered some trends for 2020 and beyond. The most interesting? They think that data and analytics have reached a kind of "inflection point" at which is it no longer a "one day" thing but more of a "we're falling behind" thing. Also, they are seeing trends that their next new hire is likely to be found internally than in recent years.
·business.linkedin.com·
Highlights from the LinkedIn Global Talent Trends report
Research: How to Build Trust with Business Partners from Other Cultures
Research: How to Build Trust with Business Partners from Other Cultures
I've got an open call for podcast and article ideas (feel free to chime in), and one of the big asks is more discussion on how to work with recruiters and other teams. While I try and put together my own thoughts, here's an article from HBR on how culture differences should be considered when building trust with other business units.
·hbr.org·
Research: How to Build Trust with Business Partners from Other Cultures
5 Trends Behind Growing Brand Communities | Branding Strategy Insider
5 Trends Behind Growing Brand Communities | Branding Strategy Insider
Have you wondered why your "talent community" (quotes intentional) isn't working? More to the point, have you had to explain it to your boss? I think the first issue for most of us is that we call it a community without understanding what a community really is. Here's a quick checklist to see if you really have a community or just a pretty mailing list.
·brandingstrategyinsider.com·
5 Trends Behind Growing Brand Communities | Branding Strategy Insider
Most Brand Loyalty Is Nothing But Inertia
Most Brand Loyalty Is Nothing But Inertia
Do yourself a favor and sit down before you read this (very contrarian but not "wrong") article on how brand loyalty is really just laziness and inertia in action. This might sting a little.
·brandingmag.com·
Most Brand Loyalty Is Nothing But Inertia
Half of job seekers rejected a job offer after an interview—here's why
Half of job seekers rejected a job offer after an interview—here's why
Usually, when we wonder, "why did someone apply and interview only to walk away from the offer?" we think about the question on an individual level. What was the issue with that person or interaction? But when you look more systemically, you might see that things like messaging, branding, and candidate experience timeline have just as much of an impact. CNBC asks why 50% of offers end up being rejected.
·cnbc.com·
Half of job seekers rejected a job offer after an interview—here's why
These 10 templates will make you rethink how you design value propositions | by @tor | Medium
These 10 templates will make you rethink how you design value propositions | by @tor | Medium
Taking an entire company, hundreds and thousands individuals' hopes, dreams and passion, and distilling it into something that might fit inside a fortune cookie without sounding... like a fortune cookie, is an art. So if the time has come to try your hand, here are some great value proposition templates to help you focus your thinking.
·tor.medium.com·
These 10 templates will make you rethink how you design value propositions | by @tor | Medium
Hate to Say I Told You So: The Latest Insights about Gen Z > Sourcing and Recruiting News
Hate to Say I Told You So: The Latest Insights about Gen Z > Sourcing and Recruiting News
Are you thinking seriously about Gen Z talent yet? You should. And not because they are the 23 and 24 year olds you're desperate to attract, but because they really are very different from their millennial predecessors. First and foremost? The current landscape of economic and political instability is forcing them to make very different choices in employer.
·recruitingdaily.com·
Hate to Say I Told You So: The Latest Insights about Gen Z > Sourcing and Recruiting News
Employee Activism Brings New Brand Challenges | Branding Strategy Insider
Employee Activism Brings New Brand Challenges | Branding Strategy Insider
What happens when your employees get politically active? This week, more than 360 Amazon employees signed a public petition demanding the corporation take action on climate change. The company responded by threatening to fire them. Last year, Google saw a mass walkout. Between Greta, a US presidential election and Brexit, the political and social landscape is getting very tricky. And yes, your employer brand plays a role. If you've established values and pillars around being green or being socially responsible, what happens when staff act on that? And do you know how leadership will respond?
·brandingstrategyinsider.com·
Employee Activism Brings New Brand Challenges | Branding Strategy Insider
The Three Minds of Successful Employer Branding – ERE
The Three Minds of Successful Employer Branding – ERE
What does it take to build a strong employer brand? Well, you need to know how to execute projects (tactical mind). You also need to be able to select and prioritize your projects (strategic mind), but theres something still missing. If you want your brand work to achieve maximum impact, you need to know how to tap into a third mind: the political mind. The Three Minds of Employer Branding over at ERE.
·ere.net·
The Three Minds of Successful Employer Branding – ERE
Apple - Jobs at Apple
Apple - Jobs at Apple
The big conversation this week (ignoring the global news stories, that is) is about Apple's new employer brand video. The animated video features about a hundred different variations of the famous Apple logo morphing from one to another while a female voiceover tells "constant beginners who sing off key" that "all are welcome." Visually, it is gorgeous (but really, Apply making an amazing commercial is no surprise). But the question is: is it effective?
·apple.com·
Apple - Jobs at Apple
The Best Employer Branding KPIs to Measure Your Progress | Uncubed
The Best Employer Branding KPIs to Measure Your Progress | Uncubed
I've got mixed thoughts on this article on employer brand KPIs you can adopt. It has the usual suspects (Glassdoor rating, TTF, CPH), in addition to content engagement and candidate flow. Sure, those are good metrics to know, but they aren't clean metrics. If a million people engage with your content because you offered job seeking tips, does that really impact your employer brand more than tangentially, regardless of volume of engagement? And the same can be said for diversity metrics: while it's helpful to know what roles are appealing to which gender or ethnicity, metrics imply a goal, which isn't usually how we're expected to see diversity, is it? Just keep that in mind if your boss this sends this article your way.
·uncubed.com·
The Best Employer Branding KPIs to Measure Your Progress | Uncubed
The Band Manifesto | Spotify Jobs
The Band Manifesto | Spotify Jobs
I was really impressed by this employer branding manifesto from Spotify (While I'm a customer, I have no other relationship to Spotify). Why? While it is effectively selecting pillars you'd see in many other companies, the way it expresses and things about those pillars says more about what it's like to work at that company as the pillars themselves. Like Tony Bennett or Aretha Franklin, it's the singer, not the song. While I get to talk/think about EB data all day, people are sometimes troubled by the fact that company EVPs are often little more than carbon copies of other companies. But this is when creativity, based on a platform of solid data, can really sing. Like two houses with the same floor-plans, it is the upkeep, location and decoration that makes one house feel sterile and cold while another can feel cozy. The data creating the pillars doesn't make creativity, but they provide certainty on which bold creative decisions can be made.
·spotifyjobs.com·
The Band Manifesto | Spotify Jobs
How to Get Recruiters Involved With Your Marketing Campaigns
How to Get Recruiters Involved With Your Marketing Campaigns
One of the biggest employer brand challenges is in getting recruiting teams to help carry the brand message out to candidates. They might complain about it being "idea of the month" or not understand how building a strong brand makes their lives easier. All they see is change. Firefish has a nice intro on how to work with getting recruiters on your side. Aside from flattery and giving them a strong sales pitch, I suggest the biggest impact comes from giving them something for free. Find one pain point they have that you can "own" under the banner of employer branding (job postings, social content, videos, a library of outreach InMails, etc). Pick your favorite recruiters and give your gift away for free. Then let those recruiters tell the other recruiters how effective the new thing was. Those recruiters will ask for your help, and once you've given them a few gifts, they will be willing to play your game with a far more open mind.
·blog.firefishsoftware.com·
How to Get Recruiters Involved With Your Marketing Campaigns
10 Steps to Creating a Data-Driven Culture
10 Steps to Creating a Data-Driven Culture
Anyone who has ever worked with sales and marketing teams knows how embedded data is in everything they do: how to collect it, how to make decisions with it, etc. And yet, data isn't really a core part of TA/Recruiting culture. Sure, we know our pipeline and TTF numbers, but that's just simple outcomes. I'm always thrown by how hard it is to get TA teams to think with data, but that's because the industry doesn't have a culture of using it. And if no one else in TA is using it, it's a great excuse to not use it. So if you're ready to change that culture, HBR has some good ideas.
·hbr.org·
10 Steps to Creating a Data-Driven Culture
8 Employee Engagement Statistics You Need to Know in 2020 [INFOGRAPHIC]
8 Employee Engagement Statistics You Need to Know in 2020 [INFOGRAPHIC]
Meanwhile (same report), further proof that the world of work continues to evolve as 73% of employees feel like they should have a role in shaping the company (see previous article about creating strategy buy-in). That in itself reinforces my own belief that reporting on declining employee engagement is an outcome of feeling disconnected from the decisions being made. Three out of four want to be part of the change, but according to Gallup, only 17% feel engaged? That's a problem.
·blog.smarp.com·
8 Employee Engagement Statistics You Need to Know in 2020 [INFOGRAPHIC]