Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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The Post-Pandemic Rules of Talent Management
The Post-Pandemic Rules of Talent Management
The new rules of talent management? Well, you have to figure out how to build culture while in isolation, how to convince HR/TA to look for talent outside the standard distances, how to use tech (duh), and how to take advantage of video as the ‘great equalizer.’
·hbr.org·
The Post-Pandemic Rules of Talent Management
Coinbase: Can a company really be ‘apolitical’ in 2020?
Coinbase: Can a company really be ‘apolitical’ in 2020?
Employer brands can’t all be the same, so why are they all espousing the same ideas. They all seem to care about opportunity, and innovation and caring for their employees (in the same kinds of ways). So I love that Coinbase is taking a (very sharp) turn. They are very publicly rejecting the idea that companies have to take a stance on social good. It’s not that I don’t think companies shouldn’t care about social good, it’s that I love when a company is willing to do something different. The best part is that they didn’t dictate the position to the world, they gave staff a chance to jump ship as the boat changed course.
·fastcompany.com·
Coinbase: Can a company really be ‘apolitical’ in 2020?
To Foster Innovation, Cultivate a Culture of Intellectual Bravery
To Foster Innovation, Cultivate a Culture of Intellectual Bravery
I’ve talked before about different attributes that can help define your brand (how does your company approaches personal/professional development, what’s the level of internal transparency, amount of hierarchical structure, etc). Here’s one I hadn’t thought of before: Courage. How does your company reward courage? Can you disagree with your boss? Do you have to do it quietly one on one, or are you allowed to disagree more publicly? What about disagreeing with leadership? Answers to these simple question (assuming leadership and front-line staff agree on the answer), go a long way to defining your own company.
·hbr.org·
To Foster Innovation, Cultivate a Culture of Intellectual Bravery
Surprise and delight, interview style | LinkedIn
Surprise and delight, interview style | LinkedIn
Throughout this series, we have focused almost exclusively on how video will help you convert strong candidates into applicants. And now that they’ve become an applicant, it’s time to shift gears a bit.
·linkedin.com·
Surprise and delight, interview style | LinkedIn
How Brands Can Carry Out A Social Mission | Branding Strategy Insider
How Brands Can Carry Out A Social Mission | Branding Strategy Insider
Most people seem to be of the opinion that brands play a meaningful role in people’s lives, so companies should consider how to get more involved in social causes. That sort of thing should involve your team, unless your company is just going to throw money at something, so here’s some smart thinking about how to connect your brand to social good.
·brandingstrategyinsider.com·
How Brands Can Carry Out A Social Mission | Branding Strategy Insider
Newsletter 4: The LinkedIn Algorithm Research 2020 - Everything you Need to Know to Score with your Content | LinkedIn
Newsletter 4: The LinkedIn Algorithm Research 2020 - Everything you Need to Know to Score with your Content | LinkedIn
Need to get an edge on your LinkedIn content? Probably. On LI’s platform, we’re all begging for attention and the rules on how to get that attention aren’t obvious. So here’s the research that makes the LI black box a little more transparent. Memorize it to give your posts the maximum opportunity to be seen by the most people.
·linkedin.com·
Newsletter 4: The LinkedIn Algorithm Research 2020 - Everything you Need to Know to Score with your Content | LinkedIn
Why Hiring During Covid Is Different Than in Previous Downturns
Why Hiring During Covid Is Different Than in Previous Downturns
Here’s the data on why 2020 isn’t 2008 (from a hiring perspective). Turns out that when people ask “if the economy is tanking, how come it isn’t easier to hire?” (Or it’s corollary, “If everyone’s out of work, why do I have to invest in EB/CX/being nice to candidates?”) the answer is that the economy isn’t tanking equally for everyone, so there is still real demand in many many roles, thus buoying the talent market.
·hbr.org·
Why Hiring During Covid Is Different Than in Previous Downturns
Ready, Set, Recruit: Great Company Culture Begins With Recruitment
Ready, Set, Recruit: Great Company Culture Begins With Recruitment
It heartens me to see how even Recruiter is connecting the dots around how who you bring into your company is how you build a culture (turns out making posters doesn’t do much). This might make for some nice light reading when your culture team meets to talk about the next (virtual) picnic.
·recruiter.com·
Ready, Set, Recruit: Great Company Culture Begins With Recruitment
The no-ghosting insurance policy | LinkedIn
The no-ghosting insurance policy | LinkedIn
Throughout the candidate journey from awareness to offer, we’ve identified compelling ways to help candidates get to know your organization’s differentiators, as well as helping them screen themselves in and out of opportunities. And here we are, they’ve accepted our offer! To some, this feels like
·linkedin.com·
The no-ghosting insurance policy | LinkedIn
In Pursuit of the Idle Mind
In Pursuit of the Idle Mind
As a guy who seems to always be launching this new project or that new idea, I really do try and carve out a little time every few days to just… think. Sometimes its to write a sit-down book (not some musician biography or noir pulp book I use to escape, but a book I need to be seated in a chair to absorb). Sometimes it’s to dump a bunch of thinking on my white board. And while this year has made it hard to get a safe change of scenery (I used to love airports and plains for just this sort of thing, but my favorite was camping out in a hotel lobby for two hours), it is still imperative that we all break away from our calendar and email and make space to just think, to let the mind be… idle? Well, maybe if you’ve achieved total enlightenment, that’s something you can do, but every without the saffron robes, maybe you can just make sure you give your brain some space.
·brandingmag.com·
In Pursuit of the Idle Mind
How to Create an Inclusive Employer Value Proposition
How to Create an Inclusive Employer Value Proposition
Are you putting data at the heart of your EVP? Here’s a nice long article (from three people I rather respect and like) that tries to connect some dots between EVP and data. With the exception of thinking about your EVP as a catalog of your company’s traits and features instead of as an idea that aligns to and supports someone’s worldview, it suggests that we all still have a long way to go to really open our doors wider to all the different kinds of talent out there.
·fairygodboss.com·
How to Create an Inclusive Employer Value Proposition
Demystifying employer branding | LinkedIn
Demystifying employer branding | LinkedIn
I point this out not because you need to know it, but employer branders always need to have a full quiver of ways to explain what employer brand is (and isn’t), so here’s a solid article from South America on demystifying employer branding.
·linkedin.com·
Demystifying employer branding | LinkedIn
Does TA Understand Passive Talent Engagement? > Sourcing and Recruiting News
Does TA Understand Passive Talent Engagement? > Sourcing and Recruiting News
Ooof. When you ask the question, “Does TA Understand Passive Talent Engagement?” you know what the answer is going to be, and that answer isn’t going to be positive. But what I was amused by was that after examining the wreckage of the question, the solution the author came away with was that more time and energy should be spend on marketing. Now, if you’re a marketer, you know that marketing can be broken into two kinds: direct and brand. Direct marketing is what you get when you Google “kid’s STEM activities,” the direct response to a need. Any marketing with a clear CTA is direct marketing, which hardly seems in keeping with the original question. So what the author is actually prescribing is that employer branding should be in charge of passive talent engagement. QED, right?
·recruitingdaily.com·
Does TA Understand Passive Talent Engagement? > Sourcing and Recruiting News
Write Down Your Team’s Unwritten Rules
Write Down Your Team’s Unwritten Rules
In fact, I think this HBR article is the other side of that coin when it says you should write down the unwritten rules of the company. Aside from pulling assumptions out from behind the curtain given them some sunlight, the exercise is a great way to reveal how you company really reacts to stimulus. I’d take it another step further and say that the unwritten rules of the company are more the culture of your company than what HR says it is, thus making it ripe fodder for employer branding architecture and narrative.
·hbr.org·
Write Down Your Team’s Unwritten Rules
‘We Are Fun!’: Why Employer Branding Needs to Move on from Culture Clichés - Brandwagon
‘We Are Fun!’: Why Employer Branding Needs to Move on from Culture Clichés - Brandwagon
I really appreciate Charlotte Marshall popping the bubble around the seemingly-universally-agreed-upon-yet-never-discussed idea that companies need to be “fun.” More than that, that there’s only one emotional trigger at work and it is called “happiness.” She touches on the idea that a strong employer brand isn’t just a claim you put on a poster, but needs to answer questions about the experience of working somewhere. Not, “do you offer free food” or “what’s the holiday party like,” but questions that start with the phrase “what happens when…?”
·themartec.com·
‘We Are Fun!’: Why Employer Branding Needs to Move on from Culture Clichés - Brandwagon
The Goal of Employer Branding Is Not to Attract the Most Candidates – ERE
The Goal of Employer Branding Is Not to Attract the Most Candidates – ERE
In honor of World Employer Branding Day, let’s recognize that as organizations continue to manage through today’s difficult times, there’s one key strategy that many smart businesses have started to re-prioritize — employer branding. Yet even with the best intentions, many companies still fail to capitalize on the opportunities of a newly refreshed employer brand…
·ere.net·
The Goal of Employer Branding Is Not to Attract the Most Candidates – ERE
150 Power Words to Add Some Oomph To Your Copy & Deliver Results
150 Power Words to Add Some Oomph To Your Copy & Deliver Results
Work’s got me thinking about my writing style as of late. My usual meandering flowery style is contrasting very clearly to the precision of PR and comms writers, so I’m spending some time over the next month reading books to help me tighten up (if you have recommendations, just reply to this email). That said, as a marketer, sometimes you just need a word that just… pops! So here are 150 words that might act like sprinkles on top of your career site text sundae. Or something.
·blog.hubspot.com·
150 Power Words to Add Some Oomph To Your Copy & Deliver Results
13 Simple (But Critical) Tips for Creating Better Landing Pages
13 Simple (But Critical) Tips for Creating Better Landing Pages
For those of you sketching out you 2021 campaigns, you might be thinking about making a stand-alone landing page for an idea, an office, a team, or maybe just to collect talent leads before you need them. Turns out, taking your existing page and stripping out all the navigation doesn’t work. Landing pages have their own rules and strategies, so learn them before you deploy yet another boring page no one cares about.
·blog.hubspot.com·
13 Simple (But Critical) Tips for Creating Better Landing Pages
Successful Brand Management Requires Context | Branding Strategy Insider
Successful Brand Management Requires Context | Branding Strategy Insider
This coming up in this newsletter once every 2-3 months in different guises, and I continue to be fascinated with it. Your brand is a function of the terroir and context as anything else. You’re all about innovation? What that means in a Palo Alto incubator is very different from a large law firm. As you try and reveal the brand, you have to be cognizant of the context in which it exists and grows. Trying to take it out of the context and turning it into an ad or a message will fall apart because there’s no frame around it giving it meaning.
·brandingstrategyinsider.com·
Successful Brand Management Requires Context | Branding Strategy Insider
Companies Settle Into New Normal With Focus on Working Parents
Companies Settle Into New Normal With Focus on Working Parents
Want to show that you “get it” when it comes to the new world of work? Stop treating working parents like an aberration and build team culture around them. This isn’t just being cool when a kid needs a snack in the middle of the zoom meeting, but assuming flexible schedules are the norm, that maybe meetings can be a little shorter with built-in break between them (instead of back-to-back-to-back) and that there’s value in not looking at a screen for.a few minutes every hour. These ideas might be designed for working parents, but I can’t imagine childless workers wouldn’t find these changes incredibly welcome, too.
·recruiter.com·
Companies Settle Into New Normal With Focus on Working Parents
Can Brands Contribute Their Share to Happiness?
Can Brands Contribute Their Share to Happiness?
Can a brand help make people happy? No, really. Our brands offer people feels of opportunity, freedom, education, community, support, prestige, and any number of other things, but are they making someone happy? Beyond the initial “I got the job!” elation, can and should an employer brand create happiness?
·brandingmag.com·
Can Brands Contribute Their Share to Happiness?