Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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Alex Marcus on LinkedIn: #recruitingtechnology
Alex Marcus on LinkedIn: #recruitingtechnology
Some food for thought, from "Hire with Your Head" by Lou Adler. I have seen this play out so many times, in so many ways. What are the implications for how we…
·linkedin.com·
Alex Marcus on LinkedIn: #recruitingtechnology
Attention Creation
Attention Creation
Oatly has a crazy history, and their marketing stratagy is equally as crazy. We can take a page from their book and apply it to our social media’s. Using Anti-Marketing is a great way to build ultimate trust between you and the viewer. Stop craming your product into people’s faces on social media. Start showing them the real things you want to talk about. Real attracts real. Follow my newsletter for more in-depth insights!
·tiktok.com·
Attention Creation
How to Be More Creative
How to Be More Creative
Breakthroughs are the product of persistence, not magic.
·theatlantic.com·
How to Be More Creative
Employee Ownership | Go Ape
Employee Ownership | Go Ape
Founders Rebecca and Tristram Mayhew announced on 23rd October 2021 that 90% of Go Ape shares have been transferred into an Employee Ownership Trust to benefit all current and future employees.
·goape.co.uk·
Employee Ownership | Go Ape
Tesla to start advertising in major reversal for brand
Tesla to start advertising in major reversal for brand
Tesla CEO Elon Musk has avoided traditional advertising campaigns in the past, but increased competition in the electric vehicles market may have forced his hand.
·marketingweek.com·
Tesla to start advertising in major reversal for brand
How a “Pay-to-Quit” Strategy Can Reveal Your Most Motivated Employees
How a “Pay-to-Quit” Strategy Can Reveal Your Most Motivated Employees
Companies often have a hard time determining how motivated or committed their employees are, because employees know it goes against their own interests to declare themselves unmotivated or uncommitted. The solution to this problem is for companies to put incentives in place that encourage employees to reveal how they actually feel. In this article, the author, a behavioral economist, describes an incentive plan that has been deployed successfully to this end — the so-called Pay-to-Quit program, in which companies offer employees a significant sum of money to leave their jobs.
·hbr.org·
How a “Pay-to-Quit” Strategy Can Reveal Your Most Motivated Employees
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
Is it the end of customer surveys? Definitely not, but research by Ayelet Israeli sheds light on the potential for generative AI to improve market research. But first, businesses will need to learn to harness the technology.
·hbswk.hbs.edu·
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
Why Conflicting Ideas Can Make Your Strategy Stronger
Why Conflicting Ideas Can Make Your Strategy Stronger
In a volatile, uncertain world, successful strategies are those conceived as portfolios of options rather than as roadmaps. But to successfully create and communicate such strategies, managers must embrace incompatible and misaligned ideas, communicate multiple and conflicting narratives, and share ideas as they think of them as opposed to the traditional sequence of thinking then sharing. To enable this, leaders need to foster a culture in which people can disagree without being punished for it.
·hbr.org·
Why Conflicting Ideas Can Make Your Strategy Stronger
Recruitment VS Recruitment Marketing
Recruitment VS Recruitment Marketing
Recruitment and recruitment marketing are two different concepts used in talent acquisition. While they are related, they serve different purposes and have distinct strategies.
·linkedin.com·
Recruitment VS Recruitment Marketing
What every CEO should know about generative AI
What every CEO should know about generative AI
Gen AI is evolving at record speed while CEOs are still learning the technology’s business value and risks. Here, we offer some of the generative AI essentials.
·mckinsey.com·
What every CEO should know about generative AI
The Value of an Employer Value Proposition (EVP)
The Value of an Employer Value Proposition (EVP)
If you’re a HR, Talent Acquisition or Recruitment Marketing professional, chances are you’ve already encountered an EVP – also known as an ‘Employer Value
·universumglobal.com·
The Value of an Employer Value Proposition (EVP)
Balancing Valued Tradition With Innovation
Balancing Valued Tradition With Innovation
Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.
·sloanreview.mit.edu·
Balancing Valued Tradition With Innovation
What’s Your Strategy for Attracting and Hiring New Grads? · BioBuzz
What’s Your Strategy for Attracting and Hiring New Grads? · BioBuzz
What’s Your Strategy for Attracting and Hiring New Grads? Guest Post by James Ellis, Principal of Employer Brand LabsMay 23, 2023 Tis the season of new grads. And while your [....]
Tis the season of new grads. And while your company has high hopes to reinvent the biotech and biopharma industry with your innovative approach to drug discovery, drug development and the like, you probably need a bunch of new grads to staff the bench. Do you know who else needs to hire those new grads by the metric ton? All the major pharmaceutical companies, both in the US and abroad. So you are faced with what seems like an impossible problem: How does your company, perhaps consisting of 400 or 1,000 employees (or perhaps much less) compete with companies quite literally 100 times bigger?
·biobuzz.io·
What’s Your Strategy for Attracting and Hiring New Grads? · BioBuzz