Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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Future of Branding: Buyer habits
Future of Branding: Buyer habits
Have you spent any kind of time considering your candidates’ behavior? Are they “hit the apply button” types who value the fastest possible process? Or do they want enough information before proceeding? Where are they getting that information? How are they validating it? On what basis are they making decisions? For inspiration, take a look at this conversation by brand leaders on understanding buyer habits.
·siegelgale.com·
Future of Branding: Buyer habits
Why employee surveys, like political polls, are misleading
Why employee surveys, like political polls, are misleading
Internal surveys are useful, but deeply flawed. They only show the perception of those who self-select into the survey. They rarely ask good questions (where everyone answering them are actually answering the same question in their minds). And most staff don’t reveal what they really think for fear of retribution. But they are useful if you know how to design and administer them.
·strategy-business.com·
Why employee surveys, like political polls, are misleading
How Companies Are Winning on Culture During COVID-19
How Companies Are Winning on Culture During COVID-19
Second, culture isn’t static. In fact, it often isn’t evident until something unexpected happens. According to analysis of 1.4MM Glassdoor scores, culture weighed heavily on whether ratings went up or down during the first months of COVID. Companies that dictated culture fared worse than companies who were transparent and allowed their culture to inform communication styles and subject. If a company understands that a culture is a function of what staff say it is, they respond better than when its rigid.
·sloanreview.mit.edu·
How Companies Are Winning on Culture During COVID-19
Why most “culture work” actually HURTS your company — and the simple way to ensure your culture eats strategy for lunch : startups
Why most “culture work” actually HURTS your company — and the simple way to ensure your culture eats strategy for lunch : startups
Is the culture you talk about the one that exists or the one leadership wants to be true? Yeah, sorry. That was a little blunt for this hour in the morning. Go get some coffee and come back. Good. We all know that in rooms we’re not always invited to, the Venn diagram of “employer brand” and “company culture” is often just a circle. This happens when companies want to be seen as “caring” about a thing when they don’t always understand a thing (see also: “strategy,” “innovation” and “employee engagement” amongst many many others). So they skim that HBR article (the one more concerned with clicks than understanding what we do all day) and say that culture is important and dictate one. Next stop: the power printer. So here’s a little counter-programming. First, over at Reddit, a great article from a leader who wrestled with their company culture as it went from 15 people to 75 people (h/t Recruiting Brainfood).
·reddit.com·
Why most “culture work” actually HURTS your company — and the simple way to ensure your culture eats strategy for lunch : startups
Want to Win Someone Over? Talk Like They Do.
Want to Win Someone Over? Talk Like They Do.
Embarrassing admission: I’ve spent a good deal of time in the NLP/Neuro-linguistic programming world of Bandler and Grinder (Hey, I was young once. And if you have no idea what I’m talking about, consider yourself lucky). Anyway, while 99% of what came out of NLP was garbage, some smart tidbits did manage to escape. Specifically, mirroring. If you want someone to listen to you and consider what you say, you have to talk more like they do.
·hbr.org·
Want to Win Someone Over? Talk Like They Do.
Are LinkedIn Stories Worth Our Time in Recruitment?
Are LinkedIn Stories Worth Our Time in Recruitment?
Anyone else all-in on LinkedIn Stories?!?! Yeah, me neither. Consider me skeptical in any content marketing strategy LinkedIn attempts as their success is more about brute-force audience than smart strategy or well-considered implementation. Anyway, if you’re curious (and please share your results!), here’s a great write-up on how to approach them for recruiting.
·blog.firefishsoftware.com·
Are LinkedIn Stories Worth Our Time in Recruitment?
Work with TikTok Creators to supercharge campaign engagement – Econsultancy
Work with TikTok Creators to supercharge campaign engagement – Econsultancy
As an avid Tik Tok user… just kidding. My wife likes to joke that the only Tik Toks I see are ones that rank well on reddit, and she’s probably right. Which is why this article was absolutely amazing. If it’s time to take Tik Tok seriously, maybe you should get some professional help. Maybe you should work with some Creators.
·econsultancy.com·
Work with TikTok Creators to supercharge campaign engagement – Econsultancy
The 7 story archetypes that will save your recruitment - ToTalent
The 7 story archetypes that will save your recruitment - ToTalent
I have an innate love of archetypes, primarily in marketing and branding. The idea that we are hard-wired from birth to understand certain ideas, or that those ideas are so closely tied to the hardware of humanity makes me feel like these things are hackable, that we can push deeper into our own collective consciouses to find resonance. (Wow. Where did that come from? Anyway…) So here are 7 story archetypes and how you use them in recruiting.
·totalent.eu·
The 7 story archetypes that will save your recruitment - ToTalent
Email Automation: 5 Common Mistakes to Avoid | Managing Editor
Email Automation: 5 Common Mistakes to Avoid | Managing Editor
Employer branders are expected to master an insane breadth of platforms, channels and tools, many far afield from any core recruiting or sourcing skills (here’s a list). When we get a new tool, we usually do the 101 thing, get it set up and get on to the next thing without diving too deeply into the mechanics and strategy. Which is why I really liked this article (and video) on email automation, which really has more of a 301 feel than most articles on the subject.
·managingeditor.com·
Email Automation: 5 Common Mistakes to Avoid | Managing Editor
Episode 2: Jack White by Tape Op Podcast
Episode 2: Jack White by Tape Op Podcast
Jack White (White Stripes et al) is a love him or hate him kind of artist (I love him and Audra hates him). But you can’t argue with how he thinks about building music: embracing constraints, focusing on what matters, doing the same thing in different ways. If you can ignore the gear-head wonkery, this is an amazing interview from someone who has done more with less than anyone I can think of.
·soundcloud.com·
Episode 2: Jack White by Tape Op Podcast
The Process Of Becoming A Values-Driven Company | Branding Strategy Insider
The Process Of Becoming A Values-Driven Company | Branding Strategy Insider
How often do we say, in other forums, to make sure we start with the consumer and not our own egos? The consumer now owns the brand relationship, not the Four questions companies need to answer in the process of defining brand values.
·brandingstrategyinsider.com·
The Process Of Becoming A Values-Driven Company | Branding Strategy Insider
2021 predictions on the future of branding
2021 predictions on the future of branding
A global pandemic. Economic uncertainty. Political limbo. Racial inequality. To say 2020 is an “annus horribilis” unlike we’ve ever experienced would be an understatement.But in the words of our co-CEOs, we viewed these obstacles as a clarion call for simplicity. Our collective responsibility was to find new ways to remove the complexity from the challenges before us—both for our clients and colleagues. As we look to the year ahead, what’s top of mind for branding experts? Our practitioners weigh in on how companies can differentiate themselves in 2021.
·siegelgale.com·
2021 predictions on the future of branding
De-Mystifying Quality of Hire > Sourcing and Recruiting News
De-Mystifying Quality of Hire > Sourcing and Recruiting News
For my money, despite the fact that it is the only measure of EB value that matters, you can’t really measure quality of hire in a meaningful way. It might take a solid year to see if the person you hire is the right choice, if they are worth giving a raise to or worth promoting (the only meaningful metrics of quality), so people in HR try to find approximations for quality. There’s a lot to quibble with (and you know I do so love a good quibbling), but here’s a solid wrap-up of HR-friendly ways to measure it.
·recruitingdaily.com·
De-Mystifying Quality of Hire > Sourcing and Recruiting News
Why Organizations Don't Live up to Their Values (and How to Fix It) - NOBL Academy
Why Organizations Don't Live up to Their Values (and How to Fix It) - NOBL Academy
“The analysis reveals that there is no correlation between the cultural values a company emphasizes in its published statements and how well the company lives up to those values in the eyes of employees. All of the correlations between official and actual values were very weak, and four of the nine — collaboration, customer orientation, execution, and diversity — were negatively correlated.” Ouch.
·academy.nobl.io·
Why Organizations Don't Live up to Their Values (and How to Fix It) - NOBL Academy
Getting Your Team to Buy into a Big Change
Getting Your Team to Buy into a Big Change
Employer branding is the act of getting everyone at your company who doesn't have to listen to you to change how they think about their employer. Yay! So anything that helps arm you to create change in an org is useful to know.
·hbr.org·
Getting Your Team to Buy into a Big Change
5 Meaningful Employer Branding Trends That Emerged in 2020 | LinkedIn Talent Blog
5 Meaningful Employer Branding Trends That Emerged in 2020 | LinkedIn Talent Blog
At the beginning of the year, the phrase “employer branding” tended to conjure up images of sleek offices, fun company retreats, and enviable perks. As 2020 draws to a close, that idea of employer branding has been turned on its head. In a year that has redefined how we work, socialize, and engage with our community, it was inevitable that both consumer- and candidate-facing brands would evolve to reflect the new world we live in. And many of these changes are likely here to stay.
·business.linkedin.com·
5 Meaningful Employer Branding Trends That Emerged in 2020 | LinkedIn Talent Blog