Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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Futureproof: 9 Rules for Humans in the Age of Automation
Futureproof: 9 Rules for Humans in the Age of Automation
The narrative that AI is a benevolent tool that improves human jobs is being challenged by the issues and problems it generates in the real world.
·welcometothejungle.com·
Futureproof: 9 Rules for Humans in the Age of Automation
One Person, Many Needs: How Customer Centricity Has Changed
One Person, Many Needs: How Customer Centricity Has Changed
Wharton faculty offer advice on how companies can keep up with the complex demands of consumers by adopting a modern approach to customer lifetime value.
·knowledge.wharton.upenn.edu·
One Person, Many Needs: How Customer Centricity Has Changed
Employee Advocacy: Empower Your Team to Tell Your Story
Employee Advocacy: Empower Your Team to Tell Your Story
"Empowering your employees to share a positive opinion of your brand can also be incredibly helpful for growing your reputation as an employer."
·brandingmag.com·
Employee Advocacy: Empower Your Team to Tell Your Story
Talent Community Email Hacks (That Work) — Parsons Strategic Consulting
Talent Community Email Hacks (That Work) — Parsons Strategic Consulting
In my career it’s possible I have personally emailed 10 million people via campaigns or automation. Sometimes it works well. Sometimes…not so much. Earlier this year, I started working with a wonderful and supportive customer who wants to try everything to see what works. Over the course of the past
·parsonssc.com·
Talent Community Email Hacks (That Work) — Parsons Strategic Consulting
Aligning brand and demand: the future of B2B marketing
Aligning brand and demand: the future of B2B marketing
Everyone in business-to-business (B2B) marketing agrees brand is important. Without adequate investment in brand we fail to create future demand, we reduce loyalty, we have to lower prices and we make our demand gen dollars less effective.
·thedrum.com·
Aligning brand and demand: the future of B2B marketing
5 useless questions to remove from engagement surveys - Ragan Communications
5 useless questions to remove from engagement surveys - Ragan Communications
Remove the fluff with no clear path to action, and you’ll get higher response rates, better data and more robust answers. You’ll also build trust and waste less time. The purpose of an employee engagement survey is to increase employee engagement. The purpose is not to idly measure, satisfy executives’ curiosity or establish a baseline. […]
·ragan.com·
5 useless questions to remove from engagement surveys - Ragan Communications
21 Experts on the Future of Expertise - Future
21 Experts on the Future of Expertise - Future
How is expertise being redefined in the modern era? We're witnessing either a golden age of expertise or an unmitigated crisis, depending on who you ask.
·future.a16z.com·
21 Experts on the Future of Expertise - Future
Council Post: Why Employer Branding Is Still A Key Priority In 2021
Council Post: Why Employer Branding Is Still A Key Priority In 2021
After the significant disruption to recruiting and hiring over the last year, it’s become clear that companies need to make employer branding a top priority in 2021 and beyond.
·www-forbes-com.cdn.ampproject.org·
Council Post: Why Employer Branding Is Still A Key Priority In 2021
The Importance of Form and Content
The Importance of Form and Content
". . . strategy positions a brand, describing its relation to its competitors and to its consumers. It dictates the form of all that follows, so why is it formless itself?"
·brandingmag.com·
The Importance of Form and Content
Aussies Are Encouraged to Turn Dreams into Reality
Aussies Are Encouraged to Turn Dreams into Reality
In a campaign by Howatson+Company, Plenti inspires Australians to stop keeping their dreams stuck in "inspiration boards" and instead turn them into reality.
·branding.news·
Aussies Are Encouraged to Turn Dreams into Reality
There is no easy fix to hiring.
There is no easy fix to hiring.
A few days ago, this poll appeared in my LinkedIn feed: What is the best thing companies can do to attract AND RETAIN talent? This question gives me nightmares. Not only because, I hear it several times a day, but because there is no answer.
·linkedin.com·
There is no easy fix to hiring.
Employee Value Proposition Survey Questions - HR Toolkit | TurboHire
Employee Value Proposition Survey Questions - HR Toolkit | TurboHire
Why is it important to ask Employee value proposition questions?   Defining your company’s Employee Value Proposition is a significant part of your recruitment marketing and employer branding strategy. To attract the type of candidates who will thrive in your workplace and personalize your talent acquisition strategy, you must clearly define all the values you […]
·turbohire.co·
Employee Value Proposition Survey Questions - HR Toolkit | TurboHire
A User’s Guide to Open Strategy
A User’s Guide to Open Strategy
A framework for opening up your company’s strategy process to outside participants without giving away your game plan.
·feeds.harvardbusiness.org·
A User’s Guide to Open Strategy
Tackling the Allyship Gap at Work
Tackling the Allyship Gap at Work
People can take meaningful steps to become more effective allies for members of marginalized groups at work.
·feedproxy.google.com·
Tackling the Allyship Gap at Work
How to Attract Top Tech Talent
How to Attract Top Tech Talent
An analysis of Glassdoor data sheds light on three factors candidates care about most.
·feeds.harvardbusiness.org·
How to Attract Top Tech Talent