Tesla to start advertising in major reversal for brand
Tesla CEO Elon Musk has avoided traditional advertising campaigns in the past, but increased competition in the electric vehicles market may have forced his hand.
Employer Brand Headlines Newsletter
How a “Pay-to-Quit” Strategy Can Reveal Your Most Motivated Employees
Companies often have a hard time determining how motivated or committed their employees are, because employees know it goes against their own interests to declare themselves unmotivated or uncommitted. The solution to this problem is for companies to put incentives in place that encourage employees to reveal how they actually feel. In this article, the author, a behavioral economist, describes an incentive plan that has been deployed successfully to this end — the so-called Pay-to-Quit program, in which companies offer employees a significant sum of money to leave their jobs.
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
Is it the end of customer surveys? Definitely not, but research by Ayelet Israeli sheds light on the potential for generative AI to improve market research. But first, businesses will need to learn to harness the technology.
Why Conflicting Ideas Can Make Your Strategy Stronger
In a volatile, uncertain world, successful strategies are those conceived as portfolios of options rather than as roadmaps. But to successfully create and communicate such strategies, managers must embrace incompatible and misaligned ideas, communicate multiple and conflicting narratives, and share ideas as they think of them as opposed to the traditional sequence of thinking then sharing. To enable this, leaders need to foster a culture in which people can disagree without being punished for it.
Four Ways Recruiting Can Shift from a Cost Center to a Strategic Function
Here are four tactics that can help you move your recruiting efforts from a cost center to a strategic function.
Unveiling the Interplay between Brand Identity and Product Quality for Startups
The relationship between quality and identity is intertwined, explore the mutual impact of these two vital components on your brand.
How Creators Are Challenging Traditional Brand Strategy - Branding Strategy Insider
I recently put a post up on LinkedIn asking whether the creators are taking over from the 'traditional' brands. Why I asked this question was that I was
How Mental And Physical Availability Drives Brand Growth - Branding Strategy Insider
Why is Mental and Physical Availability so important to business and brands? Over the past twenty years there has been growing appreciation for the
The Underground Economy of Company Reviews
Companies spend thousands of dollars to buy fake reviews and get bad ones removed.
Recruitment VS Recruitment Marketing
Recruitment and recruitment marketing are two different concepts used in talent acquisition. While they are related, they serve different purposes and have distinct strategies.
What every CEO should know about generative AI
Gen AI is evolving at record speed while CEOs are still learning the technology’s business value and risks. Here, we offer some of the generative AI essentials.
Jeremy Connell-Waite on LinkedIn: What CEO's Talk About on Earning Calls (2020-2023) | 32 comments
WHAT DO CEO'S REALLY TALK ABOUT? I’m a big fan of IoT Analytics who do some great keyword analysis based upon the transcripts of earnings calls. Pulling from… | 32 comments on LinkedIn
The Value of an Employer Value Proposition (EVP)
If you’re a HR, Talent Acquisition or Recruitment Marketing professional, chances are you’ve already encountered an EVP – also known as an ‘Employer Value
Breaking Rules to Tell True Stories: A Conversation with Filmmaker Emma Branderhorst
Award-winning filmmaker Emma Branderhorst discusses her humanistic approach to storytelling, telling overlooked brand narratives, and good woke vs bad woke.
How Much A Bad Job Post Will Cost You - Katrina Kibben
What is the value of a good job post? How much is a good job post worth? I did some math and even shocked myself.
Nontraditional Career Paths Could Be Your Next Talent Goldmine. Here's Why
Candidates with nontraditional career paths deserve attention from employers. Here's how your organization can tap into this talent pool
Balancing Valued Tradition With Innovation
Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.
Brand Press: Turn Your Brand Narrative into a More Relevant Story
Explore the intersection of branding and PR, and why relevance should be a priority for every narrative.
How some people get away with doing nothing at work
All hail the jobless employed.
It’s Not in Your Head: Something Weird Is Going On With Job Interviews
Companies used to interview someone three or four times before hiring them. Now it's 17.
What’s Your Strategy for Attracting and Hiring New Grads? · BioBuzz
What’s Your Strategy for Attracting and Hiring New Grads? Guest Post by James Ellis, Principal of Employer Brand LabsMay 23, 2023 Tis the season of new grads. And while your [....]
Tis the season of new grads. And while your company has high hopes to reinvent the biotech and biopharma industry with your innovative approach to drug discovery, drug development and the like, you probably need a bunch of new grads to staff the bench.
Do you know who else needs to hire those new grads by the metric ton? All the major pharmaceutical companies, both in the US and abroad.
So you are faced with what seems like an impossible problem: How does your company, perhaps consisting of 400 or 1,000 employees (or perhaps much less) compete with companies quite literally 100 times bigger?
Company Layoffs? How to Polish Your Dumpster Fire of an Employer Brand.
Transform Your Video Creation Process with These 11 Innovative AI Tools
Video content is becoming more important as it engages internet audiences more effectively than other media forms. Video AI tools use AI to assist with video creation, editing, and optimisation.
Is your employer brand influencing candidate identity?
Where someone works becomes a part of who they are. So are you doing enough to ensure your employer brand helps shape positive candidate identity?
An Entrepreneurial Process For De-risking Disruptive Ideas - Branding Strategy Insider
What if you have an idea that is so disruptive, it challenges the organization just to think about it? What if there is an idea with passionate champions
Organizational Psychology--and a Study of NBA Players--Shows the Fallout From Working for a Toxic Boss Can Last Up to 10 Years
Think your workplace can overcome a few bad leadership apples? Research says think again.
We need you, hopepunks.
You are the antidote to apathy and cynicism
Employer Brand Fatigue - How to Get Your Employees to Care (As Much As You Do!)
Employee Retention Strategies: 9 Ideas That Are Working
What can employers do to boost retention? Get inspired by these 9 employee retention strategies that are making a real difference
How Brand Loyalty Creates The Future - Branding Strategy Insider
Here is some brand common sense. In order to be purchased, a brand must first be considered. The original advertisements for the New York State Lottery: