The average billboard cost in the U.S. is $850 for a four-week campaign, and varies based on ad format, circulation, demographics, and impressions.

Digital billboards can cost from $10 per seven-second spot to over $15,000, depending on the billboard’s location, ad duration, and frequency.

Digital billboards cost as low as $10 a day per 10-second “blip” with Blip Billboards, or for dedicated digital billboards, from $1,200 to over $15,000 per month.

10 feet high, 30 feet wide 5 feet high, 36 feet wide 5 feet high, 22 feet wide (poster billboards) 14 feet high, 48 feet wide – provides 672 square feet of advertising space 5 feet high, 11 feet wide (junior poster) 6 feet high, 12 feet wide (72 square feet of advertising space)

Through industry consolidation, the number of competitors out there has been reduced by about 80%.

In most markets, there are now only three or four billboard companies as adversaries, instead of thirty or forty.

Billboards have become one of the strongest media options for advertisers, whereas just a decade ago, it was considered the weak sibling to television, radio and newspapers. The advent of the internet destroyed those giants, but left billboards unscathed.

The amount of traffic and readership passing billboards increases every day, as does the length of time the cars are stuck in front of signs, due to the endless back-ups on most of America’s major highways and roads

This leads to higher advertising rents – which have already been going up an average of 10% per year.

And small towns across our country are growing into thriving markets that are well served by outdoor and will become the next major cities.

Marriott Marquis Hotel (Broadway – 45th) , has 24 million pixels and is 23 meters high by 100 meters long. To give you an idea, almost as big as a football pitch.

The longest fixation to a digital billboard was 1.34 seconds, and to a standard billboard, it was 1.28 seconds, both of which are well below the accepted standard.

energy consumption by 14 x 48-ft., electronic billboards has declined, on average, by 61% over the last four years

LBG’s report indicates energy usage by 12 x 24-ft. billboards has dropped an average of 40% over the same period

New-generation electronic equipment doesn’t require air conditioning – instead it uses air-circulation fans, which require less power; typically, actual consumption is 75% or less of capacity

According to OAAA, which sponsored the energy-consumption reviews, digital billboards used in the analysis were made by Daktronics and Young Electric Sign Co.

Every year an estimated 18 million acres of forest are at a loss due to deforestation.

The scary part of that number is that over 40% of the woodcut down to produce paper products.

That comes down to roughly 400 million tons of paper that are in production every year globally.

Light Emitting Diodes have a lifespan of 100,000 hours…this equates to roughly eleven years for LED billboards, compared to the fifteen years for traditional static billboards. At that point, the diodes will be operating at 50% of their prime brightness

"Digital billboards are a fast-growing segment of the outdoor advertising market. Since a federal rule against them was eased in 2007, the number of digital billboards [in America] has more than doubled to about 1,800 of 450,000 total billboards."