Epic Outdoor - Specialists development and marketing
We offer turnkey solutions from conceptualisation and site development to marketing and securing of revenue producing sales.
Omniverse
Billboards
What is an ad server?
Ad servers enable advertisers and publishers to optimize, manage, and distribute ads across a multitude of paid channels within programmatic advertising.
SA’s Biggest-Ever Digital Billboard Is Coming – And It’s Solar - iAfrica
Epic Outdoor, a niche media company specialising in the development and marketing of large-format, high-impact static and digital Out Of Home (DOOH)
OUTFRONT to Operate 9 Billboards at Iconic Times Square via Providence Equity Acquisition
acquired a multi-decade lease for nine marquee billboards at Two Times Square and 1600 Broadway ...and simultaneously entered into a long-term operating agreement with OUTFRONT Media
Climate Activist Says Advertising Should ‘Shrink’ as Protests Against Greenwashing Escalate
Shenzhen GCL Electronics CO., Ltd
Shenzhen GCL Electronics CO., Ltd, founded in 1999, GCL is staffed with over 300 employees and in our dust free workshop which covers more than 100,000 square feet, there are more than 30 high-speed production machines with high accuracy and more than 10 modern assembly lines. GCL has a very powerful productivity with over 5000 square meters LED screens each month. We have been granted with more than ten LED application products-related patents and certifications in compliance with the ISO 9001, ISO 1400 and ISO18001 standards. Our products have also been certificated with multiple standards, including CCC, FCC, CE, ROHS, UL, EMC, and ETL.
LEDs
Tower of Illusion
Now in its fifth year, the Istanbul Youth Festival is Turkey’s largest public event, with as many as 1.5 million people descending on the capital for five days of art exhi | For Istanbul Youth Festival in Turkey, Cream Studio created a dynamic, 3D art installation that was projected onto the side of Galata Tower, using Maxon Cinema 4D, Redshift, and the mapping software Dataton Watchout.
Projection Mapping
Will artificial intelligence out-of-home billboards change the industry? - Mumbrella Asia
What if billboards and banners could tell which colours, pictures and words were getting the most attention, and could adapt accordingly to ‘self-optimise’ on their own? One thing is certain, if consumers can find a way to avoid ads they will – from downloading ad blockers to paying to avoid them (Youtube?). Brands must find …
Highway Beautification Act - Wikipedia
In the United States, highway beautification is the subject of the Highway Beautification Act (HBA), passed in the Senate on September 16, 1965 and in the U.S. House of Representatives on October 8, 1965, and signed by the President Lyndon B. Johnson on October 22, 1965. This created "23 USC 131" or Section 131 of Title 23, United States Code (1965), commonly referred to as "Title I of the Highway Beautification Act of 1965, as Amended", and nicknamed "Lady Bird's Bill." It was the pet project of the First Lady, Lady Bird Johnson, who believed that beauty, and generally clean streets, would make the U.S. a better place to live.
Prada Marfa - Wikipedia
Prada Marfa is a permanent sculptural art installation by artists Elmgreen & Dragset, located along U.S. Route 90 in Jeff Davis County, Texas, United States, 1.4 miles (2.3 km) northwest of Valentine, and about 26 miles (42 km) northwest of Marfa. The installation, in the form of a freestanding building—specifically a Prada storefront—was inaugurated on October 1, 2005. The artists described the work as a "pop architectural land art project."
LCD & LED Digital Wall Displays & Signage Solutions
Planar’s primary mission is to give you the ability to see, with a portfolio top-shelf display solutions that deliver exactly the visual experience you want.
Digital Billboards: Agents for Safety | OAAA Thought Leadership
The nation’s highway safety agency recently featured a digital billboard on the cover of its newsletter, heralding winners of its contest to design safe-driving messages on billboards (Project Yellow Light). Yes, digital billboards have become a communications platform for the sake of safety (safe driving and overall safety of communities). Accepted, regulated, and safe, digital [&hellip
The longest fixation to a digital billboard was 1.34 seconds, and to a standard billboard, it was 1.28 seconds, both of which are well below the accepted standard.
RAREFORM. Billboard to Bags. Always One of a Kind, Always in Rare Form
One-of-a-kind, well made, repurposed bags and accessories from billboards. We see the possibility in everything and prove that second chances matter. Free shipping over $75.
Programmatic DOOH DSP | AdQuick
AdQuick will source outdoor advertising options for your campaign from thousands of vendors. Then you can plan, buy, and measure your campaign all online.
Six Tips to Lessen the Carbon Footprint of Your OOH Advertising Campaigns
There’s no better time than Earth Day to consider how our marketing campaigns can become a bit more green. Read on to learn 6 unique tips and best practices for sustainable out-of-home advertising...
Excerpt the basics of digital signage and energy consumption1
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Custom Signs, Lighting, and Billboards since 1920
YESCO designs and builds custom signs, digital LED boards, gaming displays, outdoor billboards, spectacular skyline signs and interior displays.
Report: Digital Billboards More Energy-Efficient
Louis Berger Group reports electronic billboard energy consumption down by 40% or more over past four years
energy consumption by 14 x 48-ft., electronic billboards has declined, on average, by 61% over the last four years
LBG’s report indicates energy usage by 12 x 24-ft. billboards has dropped an average of 40% over the same period
New-generation electronic equipment doesn’t require air conditioning – instead it uses air-circulation fans, which require less power; typically, actual consumption is 75% or less of capacity
According to OAAA, which sponsored the energy-consumption reviews, digital billboards used in the analysis were made by Daktronics and Young Electric Sign Co.
Are Digital Billboards Bad for the Environment?
pIn our ever progressing world, we look to see where we can improve. One of the critical issues that we have been dealing rigorously with is the state of our environment. With technology upgrading exponentially, we more than ever before, know what is negatively affecting our environment./p
Reduce Carbon Footprints with Digital Signage
The Numbers; Business Advantages; Digital is Greener than Paper; Learn more on how Digital Signage can Reduce your company's Carbon Footprint.
Every year an estimated 18 million acres of forest are at a loss due to deforestation.
The scary part of that number is that over 40% of the woodcut down to produce paper products.
That comes down to roughly 400 million tons of paper that are in production every year globally.
Digital Billboards Can Consume 30X the Energy of a US Household | Vertatique
Light Emitting Diodes have a lifespan of 100,000 hours…this equates to roughly eleven years for LED billboards, compared to the fifteen years for traditional static billboards. At that point, the diodes will be operating at 50% of their prime brightness
"Digital billboards are a fast-growing segment of the outdoor advertising market. Since a federal rule against them was eased in 2007, the number of digital billboards [in America] has more than doubled to about 1,800 of 450,000 total billboards."
Is the climate cost of digital billboards too high to justify?
The Digital Voice is a B2B boutique PR agency with boundless energy for PR, social marketing & virtual experiences.
Critics Overstate Digital Billboard Power Use
Britt McConnel's post earlier this week on digital billboard electric use was terrific. Many people have the perception that digital signs are energy hogs.
Young alleges that a 14 by 48 LED digital billboard uses 162,902 kwh annually which if true means that a digital sign would use 15 times the electricity of an average home. This statement is wildly in error.
14 by 48 digital signs produced by Daktronics, Formetco or Watchfire use approximately 24,000 kwh of electricity a year or about one-seventh the power use that Young alleges. So a typical digital sign uses 2 times the power of an average US home and 2 times as much power as a static billboard.
Many cities are requiring that 2-4 static faces must be taken down for every digital face which is built so a digital conversion actually cuts power consumption.
Digital Music Consumption Has Led to Increase in Greenhouse Gas Emissions, New Study Finds
New research suggests that streaming and downloading may actually be worse for the planet than producing physical albums.
The advertising industry is fuelling climate disaster, and it’s getting away with it | Andrew Simms
Overconsumption is inevitable when adverts are so ubiquitous and sophisticated, says campaigner Andrew Simms
UK spending on advertising almost doubled between 2010 and 2019 and, after a pandemic dip, the £23bn spend for 2020 is expected to rise by 15% in 2021.
Even worse, findings from neuroscience reveal that advertising goes as far as lodging itself in the brain, rewiring it by forming physical structures and causing permanent change.
Brands that have been made familiar through advertising have a strong influence on the choices people make. Under MRI scans, the logos of recognisable car brands are shown to activate a single, particular region of the brain in the medial prefrontal cortex.
That’s bad enough for adults, but children are now at the mercy of so-called “surveillance advertising”. It is estimated that by the time a child turns 13, ad-tech firms would have gathered 72m data points on them. The more data collected from an early age, the easier it is for advertisers to turn young children into consumer targets.
In 2018 the car sector is estimated to have spent more than $35.5bn on advertising in key markets globally, roughly equal to the annual income of a country like Bolivia. And, in recent years, advertising has pushed a major shift to people buying larger, more polluting SUVs.
Tackling “brain pollution” requires action equivalent to the campaign to end tobacco advertising. New checks and balances need to accommodate the natural concerns of councils and residents around climate, air pollution, environmental light pollution, the “attention economy”, mental health and the dominance of non-consensual adverts in public spaces.