Programmatic DOOH is fast transforming the out-of-home industry
By Ben Bookbinder Out-of-home (OOH) advertising was one of the sectors most impacted by the pandemic, and research shows investment in digital out-of-home (DOOH) advertising in Canada dropped by nearly a quarter from 2019 to 2020. Despite this, with many parts of the world showing signs of economic recovery, and audiences once again returning to...
One of the most groundbreaking billboard advertising campaigns of all time the Billboard Battle of BMW vs Audi created massive publicity for both companies.
First crypto fashion week offers a taste of digital fashion’s wildly creative potential
Bridging the gap between the world of fashion, art, and the digital ‘metaverse,’ artists, designers, and tech experts explained the future of digital fashion
Patrons enjoy Immersive Frida Kahlo Experience - The DePaulia
At the “Immersive Frida Kahlo Experience” art gallery, patrons are emotionally and physically transported into Frida Kahlo’s art and legacy. Frida Kahlo was a Mexican artist in the 1930s whose art embodied “resilience and perseverance” according to the exhibit. Unlike a traditional museum where art is separate from the viewer, the Immersive Frida Kahlo displays...
Universal patents new 'choose your own adventure' ride system
Universal recently filed a new patent that could revolutionize how guests experience theme park rides. Richard Bilbao, of the Orlando Business Journal, spotted the patent...
AR-based Messages Will Change the Way We Shop, Work, and Send Texts
They say there’s no such thing as bad ideas, only bad timing. 3M was clearly a little ahead of the curve when they launched augmented reality sticky notes in 2012. It was a huge moment for AR, not in the sense of being able to write virtual notes. The major development was their use of… Continue reading AR-based Messages Will Change the Way We Shop, Work, and Send Texts