Assessors complain that they spend hours devising and delivering good feedback via comments on assessed work, in class, in studio critiques, on the Virtual Learning Environment (VLE), in one-to-ones and in tutorials, only to find that students seem to either ignore the formative comments or complain they never get any feedback. If students ignore or trivialise our feedback, it cannot help them however detailed and supportive it is. Students’ failure to engage with feedback not only is unhelpful to them and frustrating for us, but also impacts negatively on Irish Survey of Student Engagement (ISSE) scores.