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“Maybe that’s enlightenment enough: to know that there is no final resting place of the mind; no moment of smug clarity. Perhaps wisdom…is…

writing tips

How I realized the market is always right, and I have no idea what I’m doing.

Can you?

A reader recently pointed me toward a long and thoughtful reflection on academic life written by Stephen Stearns, the Edward P. Bass Professor of Ecology and Evolutionary Biology at Yale University. In a section titled "Learning Balance," he talks about his work habits in the early 1970s, when his first son was born. "I was

Or the creator economy, for that matter

In 1956 Harry Belafonte placed a call to Coretta Scott King. With her husband arrested once again, he wanted to check in with her and see how she was doing and what the movement might need. Except they could barely carry on a conversation, because Coretta kept being pulled away from the phone to attend to one of the children, to check on dinner, to answer the door. Sensing she was doing this—and far too much at that—all alone, Belafonte politely asked why the Kings did not have any help at home. Well, she told him, Martin simply would not permit it. Not only because it was financially prohibitive on a minister’s salary, but also because he was worried what others might think. That he was self-important, enriching himself at the expense of the cause, living the high life while millions of blacks suffered. “That is absolutely ridiculous,” Belafonte replied. “He’s here in the middle of this movement doing all of these things, and he’s going to get caught up in what people are going to think if he has somebody helping you?” Then he informed Ms. King that from this moment forward, their life was changing. He was going to personally pay for staff—and that Martin had absolutely no say in the matter. This wasn’t just a nice gesture to an overworked family. It was also a strategic move. What Belafonte was buying Martin and Coretta was time. It was peace of mind. He understood that with this help, they would have more energy, more focus for the cause. The last thing he wanted Martin to be thinking about as he marched for peace and justice was whether his kids had a ride home from school. It takes discipline not to insist on doing everything yourself. Especially when you know how to do them well. Especially when you have high standards about how they should be done. Even if you enjoy doing them—whether that’s mowing your own lawn or answering your own phone. A glutton isn’t just someone who eats or drinks too much. Some of us are also gluttons for punishment. Gluttons for attention. Gluttons for control. It can come from a good place, as it did for Martin Luther King Jr. We feel obligated. We feel bad spending money. We feel guilty asking for help. It doesn’t matter the source though, because the outcome is the same: We wear ourselves down. You have to be able to pass the ball…especially when somebody is open and has a better shot. I was fortunate to learn this early in my career. One of my first jobs as a writer was as a research assistant to Robert Greene, who not only trained and showed me how the writing process works, but taught me an even more important part in the process: That even someone great and talented and self-sufficient doesn’t do it all by himself (this is also in The 48 Laws of Power, expressed more ominously as “Let others do all the work, take all the credit”). When I started having some success as a writer myself, one of the first things I did was hire a research assistant. I have been quite open and up front about this (my current researcher is Billy Oppenheimer—he has a great newsletter you can subscribe to) and yet still people ask how do you put out so much content? How do you juggle it all? How do you do it all? The answer is, I don’t. I have a team. Just in the way that I don’t do the international edition of my books, I have people who help translate what I’ve done into different mediums. This article itself is an example. I tell the Belafonte story in Discipline is Destiny, I’ve written about hiring help in Daily Dad emails (which you can sign up for here), and I’ve talked about my team on podcasts. So my research assistant gathered all of those pieces, strung them together, which allowed me to spend my time polishing and tweaking it before I put it out in the world. Yes, cumulatively, it has become quite expensive to pay for help (literally hundreds of thousands of dollars a year at this point). But the true cost would be the quality and quantity of content I couldn’t have created, the time I wouldn’t have had with my family, the energy I wouldn’t still have to do what I do. While this all might sound a little privileged, I am not saying “Oh everyone should have an enormous team behind them”—though in a fair world that would be great. If you can’t afford to hire someone, the good news is there is a much cheaper option, something that successful and busy people also do. It’s called: Automation. Some people hire an accountant or a financial advisor to handle their retirement and savings accounts. Just as easily, you can use the automation features in something like Wealthfront. Some people have a personal assistant manage tasks for their business or social media for them. Just as easily, you can use software like Buffer or IFTTT to automate routine tasks for you. Some people complain about what a pain their inbox is to manage. Just as easily they can set up filters and folders or use tools that block their spam or unsubscribe them from marketing emails. Some people spend hours a month opening mail, paying bills and doing administrative paperwork. Just as easily they can sign up for paperless billing, or auto-schedule payments. Almost everything we do as responsible adults in the world is set up inefficiently. By improving our systems, we buy ourselves time and energy. And then with this time and energy, we are able to be better at what we do, to get more done, to be more present for the people who depend on us. It doesn’t make sense to try to do everything yourself. You have to delegate and automate. You have to find [...]

#Blocktober continues

Or, How You Can Turn a Horrific Meme into a Terrific Means - It's hard enough to battle imposter syndrome, but now we have to worry about a million monkeys outwriting us, too? Here's how we can turn the tbles and get the monkeys writing for us!

A few things I’ve come to terms with…

According to different studies, including the publications by Nielsen Norman Group as one of the pioneers of this field, UXPin team and others, there are several popular scanning patterns for web…

How to plan? How hard could it be? 4k words scribbled down on a sunny October afternoon for people in tech observing the Season’s Traditional Annual Planning Process, inspired by a recent interview question (and 25 years of variously painful planning processes).

An exploration of how Darwin kept track of his various notes, enabling him to produce a huge body of work.

In my last dispatch, I reported on how the fantasy novelist Brandon Sanderson writes in a “supervillain lair” built twenty feet underground near his otherwise unremarkable home in suburban Utah. According to an article published last weekend in The Guardian, Sanderson is not, as it turns out, the first author to use extreme measures to

Or why I don't believe in the creator middle-class for now.

When Ethan and I started recording our podcast, we did an episode about the newsletter industry. In the episode, Ethan showed me the step by step framework that almost every newsletter brand uses to grow profits and scale. When he taught me the model, it completely changed the way I am growing my personal brand […]

Sometimes it's so obvious

Hey, you. You're doing great. Click here to read this on the web. Getting in on the Pumpkin Spice trend? This version not actually available lol.

​ ​ ​ How to get out of a rut It strikes me that a lot of advice on how to get things done is borderline useless, at least for me personally, because I'm so rarely in the right ...

I've a confession… I've been seeing other todo lists. I don't have great reasons. It started because I wanted to have the option of freedom from Apple despite having invested a ridiculous amount of time and automation capital into the ecosystem. ...

​ ​ ​ ​Click here to read this on the web​ Hey everyone This is The Steal Club, a newsletter for creative entrepreneurs. We share lessons, strategies, frameworks, and templates ...