DevRel and the Increasing Popularity of the Developer Advocate
One of the least and most loved roles in development teams has many names — developer evangelist, developer advocate, DevRel lead, engaged anthropologist, platform customer success, developer relations manager, developer community manager, solutions engineer, tech marketer, to name a few — and its daily tasks varies by company.Simply put, the role of the developer advocate is to help get software developers excited about building on top of your product.
Here's the key: I understand enough to have a knowledgeable conversation & I know who the right person is to pass the community member off to once I hit my limit. I'm the connector. That ability, not my technical acumen, is what makes me successful.— Mary Thengvall - staycation mode 😎 (@mary_grace) December 28, 2018
Marketing to Developers: Relationships Over Leads | SendGrid
I recently had the pleasure of speaking to an audience of my peers at the awesome Defrag conference, held annually in Broomfield, CO. I spoke on a topic that I’ve been thinking about for some time, about how we’ve approached the community side of the SendGrid business. Here’s the complete slide deck. Let me know …
DevRel ProTips: 1) Don't demo things people can't immediately use. 2) Be crystal clear on your message and never do something just because you can if it doesn't further your message.— Aja Hammerly 🦖 (@the_thagomizer) July 17, 2018