Marketing

Google's Official Digital Marketing Publication. Explore the three types of marketing incrementality and what each type can be used for.

With the end of third-party cookies in 2023, can you still carry out effective marketing attribution.

The best products are built with the market in mind. Here's an inside look at the work our product marketing team puts in well before anything ships.

A practical guide for how to grow your developer tool startup's Twitter presence.

We all do product marketing a little differently. I can’t say that I’ve heard of two product marketing teams that operate the exact same…

Marketing strategies are not what you do but why you do it. While marketing plan is about what happens, strategy is about why it happens.

With the changes brought about by the global pandemic and talk of a new fundraising round at a valuation of up to $100B, Stripe seems unstoppable. But can they keep their dominance in the next 10 years? And is Stripe a good choice as your billing and payment provider? We look at how Stripe rose to its current popularity and what they are doing to keep their place to answer those questions.

Take a look at this list of email marketing statistics for 2021 to demonstrate just how powerful email can be.

THREAD: 💻 50 Lessons In Developer Marketing 💻I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours.1 Tweet = 1 Lesson = 1 ArticleLet's go 🚀— Nick Moore (@nickwritesit) June 8, 2021

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.

Planning a great product launch just got easier, thanks to expert advice from long-time product marketers and our free product launch template.

To be successful at digital transformation you need to optimize the key feedback loops in your software engineering organization

Increment is a print and digital magazine about how teams build and operate software systems at scale.

Society runs on software but software building tools are buckling under the demand. In this report,

Learn how to write an introduction paragraph. This guide explains the writing process for introductions, as well as the process for deciding what to write about.

Fontjoy helps designers choose the best font combinations. Mix and match different fonts for the perfect pairing.

What does a post-Google-Analytics future look like? Do you even need it today?

Marketers can learn a lot from developers, as one developer advocate explains – especially those developers who resist very the idea of ‘marketing’.

$40 billion generated by products consumed, influenced or purchased by software developers.

Convert potential leads into customers who make valuable purchases by harnessing the power of impressionable welcome email messaging.

Here are some simple tips to help improve the performance of your email marketing outreach.