Marketing

When everything you ship presents a marketing opportunity, there's a tendency to announce everything. Go that route, and your audience will stop listening.

To simplify SaaS pricing, once and for all, we're explaining, exploring and analysing the 3 crucial components of a profitable SaaS pricing strategy.

Benchmark quotas, prices, and overage fees associated with the four most common API business use cases. Learn the best practices for monetizing your API.

As the popularity of APIs increases, new and established businesses alike are looking to leverage proven API business models to open revenue streams, engage customers and partners, and offer novel services. Read the blog to determine which API-driven business model might work best for you.

Email Love is a new online resource curating the best email designs, templates and tools.

Who are you making your product for? It’s time to do some user research and create a persona.

When you build a new developer tool (a database, an AI/ML framework, a devops tool, etc...), you have to figure out how to make developers aware of it and start using it in their project. Traditional marketing techniques don’t really help. Literally zero developers saw your billboard on 101 during their commute or your keynote talk at Oracle open world and thought “I’ll use that distributed database in my thing at work”. But developers aren’t going to find your great new Thing on their own. You

“As a product manager...how do you earn the respect and trust of your team?”A couple things1/10 - Don’t hide things from your team in an effort to protect/shield them. That’s weird. It’ll come back to bite you.#prodmgmt #ux #design— John Cutler (@johncutlefish) May 5, 2019

Social media content calendars are the best way to plan and organize upcoming content. Find out why you should have one and how to get started.

Tips on how marketers can work better with developer advocates -- straight from the advocates themselves.

How to figure out what matters

Advice to Apple: Investors have stopped rewarding you for your huge iPhone profit margins. So shift the model. Follow Steve Jobs’s 1995 suggestion and try more aggressively for global market share.

I’ve spent the better part of the last six years working really closely with developer content. What makes developer content stand out is how much of the

Redshift by Autodesk explores the future of making through compelling content about technology, innovation, and trends in construction, manufacturing, architecture, and infrastructure.

Mental Models is roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Author’s Note: A handbook on this topic will be published in late 2019. I’m thinking of calling it Assumptions Aside: Creating more…

How can we better understand the process that a developer takes on the journey towards selecting our software? Customer journey mapping can help.

Though not much popular outside the technology circles, GitHub is very popular among coders around the world. The startup operates a sort of Google Docs for programmers, giving them a place to store, share and collaborate on their work. But GitHub is losing money through profligate spending and has ...

I recently had the pleasure of speaking to an audience of my peers at the awesome Defrag conference, held annually in Broomfield, CO. I spoke on a topic that I’ve been thinking about for some time, about how we’ve approached the community side of the SendGrid business. Here’s the complete slide deck. Let me know …

This slide deck provides a brief overview of how to use the message house format to develop marketing messages.

This article covers the essentials of strategic communication.

Learn the formula for writing successful blog posts so you can keep up your business blogging efforts with little stress.

Stock market Insights & financial analysis, including free earnings call transcripts, investment ideas and ETF & stock research written by finance experts.

The release of GitHub Enterprise 2.0 brought more than just new features and support for deployment on Amazon Web Services. It also included a rework of our virtual machine architecture to improve performance and reliability. In making these changes, we used straightforward benchmarking each step of the way. With this data and our trusty set of Unix tools, we were able to discover, debug, and eventually solve several interesting performance issues for our Enterprise customers.