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GitHub is Doing Much Better Than Bloomberg Thinks - Here is Why
GitHub, like Amazon Webservices, is a corner stone of modern day software development. Even if you are not a developer, it is likely that…
Story Structure Guide for Content Marketing
Write great stories in your marketing with these fiction-writing lessons – Content Marketing Institute
Tell Stories that Sell: the Best Customer Success Story Template
All the best case studies follow a simple but effective template that's actually a classic story structure. This post will walk you through it (plus examples).
Blog Title Generator By SEOPressor
Blog Title Generator gives you endless catchy topic headlines, title suggestions and creative content ideas. Generate a year's worth of topic and titles for your blog.
How to Write a Blog Post Outline: A Simple Formula to Follow
Learn the step-by-step process to writing an awesome blog post outline.
Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)
In 2003, a marketing consultant named Fred Reichheld lit the business world on fire with the Harvard Business Review article The One…
The Upsell Messaging Starter Kit: taking the selling out of upselling - Inside Intercom
Read our best practice guide to upselling and learn how to create upsell messages that will increase not just sales, but customer success too.
Google SERP Snippet Optimization Tool
This tool replicates the appearance of a snippet in Google SERPs, which allows SEOs to optimize a page title and description for maximum click-through rate.
Positioning: The Battle for Your Mind
How to write persona-driven marketing copy that never misses its mark
Yes, we used this process to write that headline.
Noah Weiss on Twitter
1/ Product Management isn’t a major one can study, few folks graduate into, and most people learn by apprenticeship. There are number of dangerous myths about what the PM role is. Here is a thread with five…— Noah Weiss (@noah_weiss) May 23, 2018
The software developer’s customer journey
Storytelling seems to be hardwired into the human brain. Thanks to Joseph Campbell and others, we know that a handful of story shapes appear repeatedly across time and cultures. The story of how so…