Marketing

An detailed timeline infographic featuring the history of marketing from 1450 to 2012.

The numbers this fall aren't good. After a high above 14,000 last year, the Dow is now thrashing around well below 9,000. The U.S. government isspend

Learn what it takes to establish a new Category for your brand in the market — from Brian Balfour, Founder and CEO of Reforge and former VP of Growth at HubSpot.

Check out the email marketing benchmarks report for 2022 and see where your metrics rank next to your competitors.

O*NET OnLine provides detailed descriptions of the world-of-work for use by job seekers, workforce development and HR professionals, students, developers, researchers, and more. Individuals can find, search, or browse across 900+ occupations based on their goals and needs. Comprehensive reports include occupation requirements, worker characteristics, and available training, education, and job opportunities.

Google's Official Digital Marketing Publication. Explore the three types of marketing incrementality and what each type can be used for.

With the end of third-party cookies in 2023, can you still carry out effective marketing attribution.

The best products are built with the market in mind. Here's an inside look at the work our product marketing team puts in well before anything ships.

When you build a new developer tool (a database, an AI/ML framework, a devops tool, etc...), you have to figure out how to make developers aware of it and start using it in their project. Traditional marketing techniques don’t really help. Literally zero developers saw your billboard on 101 during their commute or your keynote talk at Oracle open world and thought “I’ll use that distributed database in my thing at work”. But developers aren’t going to find your great new Thing on their own. You

A practical guide for how to grow your developer tool startup's Twitter presence.

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.

We all do product marketing a little differently. I can’t say that I’ve heard of two product marketing teams that operate the exact same…

Marketing strategies are not what you do but why you do it. While marketing plan is about what happens, strategy is about why it happens.

With the changes brought about by the global pandemic and talk of a new fundraising round at a valuation of up to $100B, Stripe seems unstoppable. But can they keep their dominance in the next 10 years? And is Stripe a good choice as your billing and payment provider? We look at how Stripe rose to its current popularity and what they are doing to keep their place to answer those questions.

Take a look at this list of email marketing statistics for 2021 to demonstrate just how powerful email can be.

THREAD: 💻 50 Lessons In Developer Marketing 💻I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours.1 Tweet = 1 Lesson = 1 ArticleLet's go 🚀— Nick Moore (@nickwritesit) June 8, 2021

Planning a great product launch just got easier, thanks to expert advice from long-time product marketers and our free product launch template.

To be successful at digital transformation you need to optimize the key feedback loops in your software engineering organization

Learn how to write an introduction paragraph. This guide explains the writing process for introductions, as well as the process for deciding what to write about.

Fontjoy helps designers choose the best font combinations. Mix and match different fonts for the perfect pairing.

What does a post-Google-Analytics future look like? Do you even need it today?

Marketers can learn a lot from developers, as one developer advocate explains – especially those developers who resist very the idea of ‘marketing’.

$40 billion generated by products consumed, influenced or purchased by software developers.