Social Media Trends

Discover the latest AI-powered marketing tools, apps, and websites with our updated 2023 Artificial Intelligence Map.

The Social Media Map provides an interactive snapshot of the current social media landscape. View the map online or download it as a PDF with live links.

What’s coming next in the world of social media marketing? Here are our predictions for 2024.

With social media trend cycles moving faster than ever, we’re asking ourselves: what’s worth paying attention to in 2024?

We’re sharing 10 social media trends to pay attention to in 2024 — from the return of long-form content to the rise of "nostalgia core".

Stay ahead of the social media curve with Hootsuite’s social trends for 2024. Read the report now and learn how to use each trend to your advantage.

Over 2 billion people use social media. Find out how to get their attention.

Semplifichiamo la creazione e la pubblicazione delle tue campagne sui social per garantirti una presenza costante senza troppi sforzi.

Market and advertise on LinkedIn. Target and reach over 550M professionals around the world. Grow your business with lead generation, content marketing and brand awareness campaigns.

Excitement around AI is rising fast, but it’s outpaced by concerns. Brands need to address consumers’ red flags.

American's from all walk's of life are losing trust in the news they read. Media organizations should prioritize rebuilding public trust, highlighting the authenticity of their work.

Older consumers are using a wider range of social media apps and ecommerce sites, representing a large, untapped opportunity for many brands.

Short-form video is proven to work for less-followed sports, so bigger sports brands should get in on the action.

Plant-based food’s addressable market is evolving. Food brands should target flexitarians and those interested in reducing their meat consumption, not just vegans.

Americans are now more worried about gun violence than healthcare. As anxiety continues to grow, there's room for brands to explore carefully-considered approaches to the conversation.

Enhance your social media strategy by reviewing our 2023 Social Media Map, which features hundreds of live links categorized into 25 distinct categories.

Discover the biggest consumer trends set to dominate 2024, and get ready to supercharge your product, marketing, and business strategies.