“Men’s voices are associated with neutrality, with authoritative, factual information,” explains <a href="http://arthur-chu.com/" target="_blank" rel="nofollow">Arthur Chu</a>, a Cleveland-based artist who’s done voice over work for brands like Safeway and Intel. “The voiceover you want for some kind of authoritative instructional video, or something asserting dry historical fact, is going to be that baritone, somewhat monotone, slightly stern voice.”
“Because females tend to be the more nurturing gender by nature, their voices are often perceived as a helper, more compassionate, understanding, and non-threatening,” says <a href="http://www.debbiegrattan.com/" target="_blank" rel="nofollow">Debbie Grattan</a>, a veteran voice over artist for brands like Apple, Samsung, and Wal-Mart. “This can be important in instructional videos, (sense of patience and compassion in teaching a new skill), corporate/web narration, as well as commercial spots (conveying a less aggressive, more persuasive approach.)”