Brand Value / Equity

Brands are the most valuable assets many companies possess. But no one agrees on how much they are worth or why

Steve Jobs famously proclaimed, "A brand is simply trust". Data from an annual study carried out by Kantar Millward Brown proves the strong relationship between the trust in a brand (in this case measured by their TrustR score) and their brand value. Among the most valuable brands in the world, the higher the level of trust in the brand, the more valuable it is, proving that trust is inherent in brand success.

Many senior executives and investors are surprised that the value of intangible assets are five times greater than tangibles for most major businesses. For S&P 500 companies in 2018, tangibles…

Sometimes you see brands on the balance-sheet, sometimes you don’t

The highest value collection of intangible assets is captured in a subcategory called brand. Brand is the expressed combination of perceptions