Economics of trust

Author:Amit Goswami. Quantum Economics: Unleashing the Power of An Economics of Consciousness. Product Details Each month we recycle over 2.3 million books, saving over 12,500 tonnes of books a year from going straight into landfill sites.

Get a sneak peek at the results of Forrester's political consensus index which ask consumers to what degree a brand should take a stand on political issues.

To make corporate purpose effective, leaders must pressure test it with their teams, employees, and with themselves.

If you want to have a real cultural impact, it’s not enough to just be a viral Twitter meme.

The CEO of Hintsa Performance argues that wellbeing is the foundation of sustainable high performance—not a reward for it.

Many companies have cut or frozen employees’ pay during the pandemic, but research shows that paying workers more can boost the bottom line.

“Once we increased our starting wage to $15 an hour, the positive impact on employee morale and retention – and the surge in job applicants – was immediate. In fact, the month after we raised our starting wage, applications for hourly positions more than doubled. Employees who saw their paychecks increase told us that they had an easier time providing for their families and were able to spend on things like car repairs and home improvement projects. In short, the investments we made in our hourly employees were quickly transferred to local businesses and economies.”

Toward a Resilient 21st Century American Capitalism: Investing in Workers and Promoting Inclusive Growth

Addressing our chronic under-investment in workers

Loyalty programs are proven performers, but they'll need updating as e-commerce accelerates during the pandemic.

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase. That figure comes from the latest research [pdf] by Edelman on brand trust, which surveyed 16,000 consumers… Read More »

In such a fiercely competitive environment where consumers have more choices than ever, brand trust has become an important competitive differentiator.

Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high.

Almost 70% of consumers don't trust advertising and 42% distrust brands, seeing them as part of the establishment, according to a new a study.

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