Consumers

Get a sneak peek at the results of Forrester's political consensus index which ask consumers to what degree a brand should take a stand on political issues.

Loyalty programs are proven performers, but they'll need updating as e-commerce accelerates during the pandemic.

Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high.

SurveyMonkey delivers People Powered Data to organizations around the world. From simple surveys to advanced feedback solutions and enterprise offerings, SurveyMonkey products work for any use case or budget

Yotpo’s latest poll of 2,000 US consumers uncovers key trends in customer loyalty.

Customer loyalty is critical to the survival, let alone growth and digital transformation, of any company. Why is it so important?

Customer experience is incredibly valuable. Without a customer focus, companies simply won’t be able to survive. These 50 statistics prove the value of customer experience and show why all companies need to get on board.

A recent study found Wegmans ranks second as America's best-loved brands. A look at why Wegmans gains such high levels of customer loyalty and devotion and that its loyalty and devotion to its employees is what sets it apart.

When we think about digital transformation in the supply chain, the benefit of customer loyalty tends to go unmentioned in the ROI rationale. Why is that?

Loyal customers spend 67% more on products and services than new customers. Learn more about the importance of customer loyalty.

It comes from transparency, and transparency is the norm today.

When employees doubt a manager’s integrity, the problem can show up on the bottom line.

It's logical to assume consumers might lose trust in a company after a data breach or misuse of personal information. But many businesses vastly underestimate the severity of these security mishaps in the eyes of their consumers.

As data breaches highlight public demand for data privacy, companies must recognize that losing consumer trust means losing business.

Toyota, Tiger and other brands need to rebuild relationships with consumers.

Earning trust has long been fundamental to a brand’s role — while it remains a fundamental component of brand-building, it’s becoming harder and harder to earn trust with today’s consumers.