Trust / Distrust

Building brand trust is an essential step for any company looking to retain, and attract customers. However, many companies fall victim to the same five common mistakes. Read on to discover what these mistakes are, and how they can be overcome to build greater brand trust.

Earning trust has long been fundamental to a brand’s role — while it remains a fundamental component of brand-building, it’s becoming harder and harder to earn trust with today’s consumers.

Toyota, Tiger and other brands need to rebuild relationships with consumers.

As data breaches highlight public demand for data privacy, companies must recognize that losing consumer trust means losing business.

It's logical to assume consumers might lose trust in a company after a data breach or misuse of personal information. But many businesses vastly underestimate the severity of these security mishaps in the eyes of their consumers.

It comes from transparency, and transparency is the norm today.

Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high.