Why Trust and Incentives Help Consumers With Better Brand Selection
More than 90 percent of people trust family and friends' brand recommendations. Just 38 percent trust info from advertisers.
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73 Percent of Millennials Are Willing to Spend More Money on This 1 Type of
It's not even close to avocado toast.
Consumers Prefer 'Honest' Brands - And Are Willing to Pay Extra for Them
American shoppers have had enough of "fine print," and want to support brands that are totally transparent about what their products contain.