Marketing effectiveness

If you want to have a real cultural impact, it’s not enough to just be a viral Twitter meme.

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase. That figure comes from the latest research [pdf] by Edelman on brand trust, which surveyed 16,000 consumers… Read More »

For centuries, word-of-mouth marketing (WOMM) has influenced purchasing decisions on everything from buying a new car to restaurant recommendations to…

Having a close friend recommend your product can be the deciding factor for a consumer considering your offerings. Here’s why PR pros and marketers should nurture these connections. How do you decide which brand you’ll buy? When selecting a new product or service, many consumers look for an indicator that their transaction will be safe […]

Trust in traditional offline ad formats is still strong—especially among Millennials New York – Sept. 28, 2015 – The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the...

Most marketers believe that trust in brands is declining. I surveyed 472 marketers and they’re four times more likely to think brand trust has declined than risen over the last 20 years.

Almost 70% of consumers don't trust advertising and 42% distrust brands, seeing them as part of the establishment, according to a new a study.