Consumers

Building brand trust is an essential step for any company looking to retain, and attract customers. However, many companies fall victim to the same five common mistakes. Read on to discover what these mistakes are, and how they can be overcome to build greater brand trust.

Key Difference - Loyalty vs Trust Loyalty and trust are important aspects of any strong relationship. Although loyalty and trust are interconnected, they

Achieving brand loyalty is more challenging than ever. Savvy customers demand authenticity and are more than willing to shop around to find it.

The loyalty industry's largest collection of recent, relevant customer and member loyalty statistics (updated regularly)

American shoppers have had enough of "fine print," and want to support brands that are totally transparent about what their products contain.

Customer experience is a top business priority in 2021. Here, we explain why it's become so important, backed by 37 customer experience statistics.

It's not even close to avocado toast.

What keeps your customers coming back time after time? These 13 eye-opening statistics highlight customer trends in 2017.

A common misconception about conversion optimization is that your work ends when the user converts. This is a limited way of viewing things, however,

More than 90 percent of people trust family and friends' brand recommendations. Just 38 percent trust info from advertisers.