People with disabilities use assistive technology to interact with computers, tablets and smartphones. A person from the blind community can use a screen reader to have the contents of the screen read out loud to them. In order for the screen reader to operate properly, the digital material they are attempting to interact with needs to be prepared in a certain way. If a social media profile does not have content that is digitally accessible, then the screen reader user is less likely to get anything meaningful from the social media account and posts.
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