Think Like a Marketer - Dive Deeper

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Write like the greats.

The ultimate list of copywriting books, blogs, podcasts and courses vetted by expert copywriters. These are the resources that will help you improve.

This newsletter from ClickUp hits all the right notes. The vibrant illustrations and punchy headlines immediately grab attention, while the modular layout

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Workshop is the best way to create, send, & measure branded internal communications emails and employee newsletters across distributed teams. It replaces any internal communications email software you have & makes it easy to create content that is always relevant, engaging, useful, and on-brand.

Personas are personified representations of real information about our target audience that enable us to design with real customers in mind. They help us align ideas and apply what we know. Read More: https://www.nngroup.com/articles/personas-study-guide/ Watch Next: https://youtu.be/rIwoweiC3n4 Enroll in live training: https://www.nngroup.com/courses/personas/ Subscribe to our weekly newsletter: https://www.nngroup.com/articles/subscribe/ Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y= Twitter: https://twitter.com/nngroup _______________________________________________________ Chapters: 00:00 Persona definition 0:31 How to create personas 0:54 Persona benefits 3:20 View more NN/g content

Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.

Use our free headline analyzer tool to create better headlines that's proven to boost CTR, improve email open rates, boost YouTube views, and more.

Build a 6-figure Personal Brand on LinkedIn in days without being cringe, spending hours writing, or selling your soul in the process.

In this article, we’ll look closely at what Grammarly’s readability score means and answer some of your frequently asked questions.

Discover 32 essential training metrics to measure L&D success. Learn how to track learner performance, programme effectiveness, and ROI.

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Explore professionally designed user persona templates you can customize and share easily from Canva.

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Introducing Google Marketing Platform, a unified marketing and analytics platform for smarter marketing measurement and better results.

Helping the world learn from its data with event analytics everyone can use. Let’s build.

A brand style guide is essential to any organization seeking cohesive and recognizable marketing. Check out these examples to inspire your own.

Learn how to craft effective onboarding experiences with psychological insights to create lasting first impressions and boost user engagement and loyalty.

We now have AI tools for making A/B testing smarter, faster, and infinitely more manageable. Read on to learn how the experts are doing it.

In this complete A/B test, you'll get a free significance calculator, introduction to effective A/B testing, and a template to track and improve your tests.

Download this free Canva template for 6 crucial elements to design microlearning that wows your learners (and your boss). Try 7taps for free!

Digital marketing quotes provide insight as you navigate the challenges and opportunities of the digital landscape — so here’s a list of my favorites.

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Unlock the power of your data with interactive dashboards and beautiful reports that inspire smarter business decisions.

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