If learning matters, make it a campaign -
Ross Garner urges L&D professionals to learn from marketing and make their learning initiatives short, easy to access, promoted often and absolutely essential The world of work is complicated. As […]
Think Like a Marketer - Dive Deeper
Chapter 7 - Learning Campaigns
The Power of Positivity | Brain Games
Bandura (1977) - Self-Efficacy Theory
This study introduces self-efficacy, defined as the belief in one’s ability to achieve specific outcomes. Bandura identifies four key sources that shape self-efficacy:
Mastery Experiences: Success builds confidence, while failure undermines it. Vicarious Experiences: Observing others succeed boosts belief in one’s own abilities. Verbal Persuasion: Encouragement and positive feedback enhance self-belief. Emotional States: Calm, positive emotions support confidence; stress and anxiety hinder it. Self-efficacy influences goal-setting, effort, persistence, and emotional resilience. It’s not fixed and can be improved through incremental success, positive reinforcement, and emotional regulation.
This groundbreaking theory has shaped research in education, sports, and personal development by demonstrating that belief in oneself is critical for success.
Chapter 1 - Intuitive vs Deliberate ThinkingSmart Brevity Workbooks
- How to optimize an essential communication
- How to kick off every essential communication
- How to find and refine your audience
Chapter 5 - Writing
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: Sutherland, Rory: 9780062388421: Amazon.com: Books
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life [Sutherland, Rory] on Amazon.com. *FREE* shipping on qualifying offers. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Extras & Bonus Materials
The Ultimate Copywriting Resource List - The Copywriter Club
The ultimate list of copywriting books, blogs, podcasts and courses vetted by expert copywriters. These are the resources that will help you improve.
Email Marketing
WriteClick Newsletter Email Design - Email Love
This newsletter from ClickUp hits all the right notes. The vibrant illustrations and punchy headlines immediately grab attention, while the modular layout
Digital and Email Marketing Platform | Constant Contact
With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. Start your FREE trial today!
Workshop: The #1 internal communications email platform
Workshop is the best way to create, send, & measure branded internal communications emails and employee newsletters across distributed teams. It replaces any internal communications email software you have & makes it easy to create content that is always relevant, engaging, useful, and on-brand.
Personas 101
Personas are personified representations of real information about our target audience that enable us to design with real customers in mind. They help us align ideas and apply what we know.
Read More: https://www.nngroup.com/articles/personas-study-guide/
Watch Next: https://youtu.be/rIwoweiC3n4
Enroll in live training: https://www.nngroup.com/courses/personas/
Subscribe to our weekly newsletter: https://www.nngroup.com/articles/subscribe/
Follow us and stay connected:
Linkedin: https://www.linkedin.com/company/nielsen-norman-group
Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y=
Twitter: https://twitter.com/nngroup
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Chapters:
00:00 Persona definition
0:31 How to create personas
0:54 Persona benefits
3:20 View more NN/g content
Chapter 2 - Personas
Personas vs. Jobs-to-Be-Done
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
Free Headline Analyzer - Create Better Headlines - AIOSEO
Use our free headline analyzer tool to create better headlines that's proven to boost CTR, improve email open rates, boost YouTube views, and more.
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Free training day 1
Build a 6-figure Personal Brand on LinkedIn in days without being cringe, spending hours writing, or selling your soul in the process.
6 ways to improve your Grammarly readability score - Codeless
In this article, we’ll look closely at what Grammarly’s readability score means and answer some of your frequently asked questions.
32 Essential Training Metrics That L&D Professionals Should Track
Discover 32 essential training metrics to measure L&D success. Learn how to track learner performance, programme effectiveness, and ROI.
Chapter 9 - Measurement
Free Drag & Drop HTML Email Template Builder | Beefree
Speed up email creation with Beefree's drag-and-drop, no-code HTML email builder and editor. Compatible with your favorite sending platform. Sign up for free!
Chapter 8 - Martech
Free and customizable user persona templates
Explore professionally designed user persona templates you can customize and share easily from Canva.
Tableau: Business Intelligence and Analytics Software
Tableau is visual analytics software for business intelligence. See and understand any data with Tableau.
Google Marketing Platform - Unified Advertising and Analytics
Introducing Google Marketing Platform, a unified marketing and analytics platform for smarter marketing measurement and better results.
Mixpanel: Product Analytics for Mobile, Web & More
Helping the world learn from its data with event analytics everyone can use. Let’s build.
21 Brand Style Guide Examples I Love (for Visual Inspiration)
A brand style guide is essential to any organization seeking cohesive and recognizable marketing. Check out these examples to inspire your own.
Chapter 6 - Visuals
First Impressions that Last: How to Design Onboarding Experiences - The Decision Lab
Learn how to craft effective onboarding experiences with psychological insights to create lasting first impressions and boost user engagement and loyalty.
![7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]](https://rdl.ink/render/https%3A%2F%2Fwww.hubspot.com%2Fhubfs%2Fai-ab-testing-1-20240828-302982.webp?width=350&height=&ar=&mode=&format=avif&dpr=2)
7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]
We now have AI tools for making A/B testing smarter, faster, and infinitely more manageable. Read on to learn how the experts are doing it.
The Complete A/B Testing Kit
In this complete A/B test, you'll get a free significance calculator, introduction to effective A/B testing, and a template to track and improve your tests.
Get your free learner persona template | 7taps microlearning
Download this free Canva template for 6 crucial elements to design microlearning that wows your learners (and your boss). Try 7taps for free!