MarTech
MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events. MarTech is marketing.
Think Like a Marketer - Dive Deeper
Chapter 8 - Martech
StackRadar
StackRadar is a powerful curation of tech tools, for everyone. Helping leaders & like-minded folk transform the way we work.
Thinking, Fast and Slow
In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.
System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.
Chapter 1 - Intuitive vs Deliberate Thinking
Chapter 5 - Writing
Grammarly: Free AI Writing Assistance
Grammarly makes AI writing convenient. Work smarter with personalized AI guidance and text generation on any app or website.
Learn Great Copywriting in 76 Minutes | Harry Dry
Harry is a master copywriter — and that’s not hyperbole. With Marketing Examples, he’s taught over 100,000 people how to write copy that rips. And guess what...
First Impressions that Last: How to Design Onboarding Experiences
Learn how to craft effective onboarding experiences with psychological insights to create lasting first impressions and boost user engagement and loyalty.
Chapter 6 - Visuals
QoQo - your user experience AI companion
QoQo Generate Personas Using AI: Generate user personas in seconds with the help of AI.
Chapter 2 - Personas
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model.
The Decision Lab - Behavioral Science, Applied.
This is a comprehensive compilation of key human biases influencing decision-making and behavior.