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Perceptions: Our favorite marketing strategy exercise
Perceptions: Our favorite marketing strategy exercise
(Plus, the launch of our marketing job board.) Perceptions are a key ingredient in your brand story and marketing strategy, in fact we think defining perceptions is a more clarifying and actionable exercise than writing a positioning statement or developing brand values
·mkt1.substack.com·
Perceptions: Our favorite marketing strategy exercise
5 Ways To Define Your Brand Undertone
5 Ways To Define Your Brand Undertone
When I work with a company founder to define their personal brand - we talk a lot about the undertone of their brand. The subtle, ancillary touch points that silently communicate a brand promise. If your aren't intentional about it, you could create a lot of confusion with your target market.
·forbes.com·
5 Ways To Define Your Brand Undertone
On Workplace Productivity
On Workplace Productivity
What does it mean to be productive? At the beginning of the pandemic, when many workers went remote, some managers were tempted to start counting things — whether hours, objects, or other things. But they’re about 100 years and two industrial revolutions too late: In the mechanical and electrical revolutions, productivity was indeed a measure... Read More
·future.a16z.com·
On Workplace Productivity
Ideal Customer Profile made easy
Ideal Customer Profile made easy
When you run a startup, it’s important to manage your scarce resources effectively, whether that’s your sales and engineering teams…
·medium.com·
Ideal Customer Profile made easy
How to take a vacation without leaving your own home
How to take a vacation without leaving your own home
With travel restricted in many places, a carefree getaway isn’t in the cards for most people. Here are eight ideas to help you kindle the joy of travel during your staycation, from author and desig…
·ideas.ted.com·
How to take a vacation without leaving your own home