Make It Safe for Employees to Disclose Their Disabilities
Only 20% of employees with disabilities feel that their workplace culture is fully committed to helping them thrive and succeed, according to a recent survey.
(Plus, the launch of our marketing job board.) Perceptions are a key ingredient in your brand story and marketing strategy, in fact we think defining perceptions is a more clarifying and actionable exercise than writing a positioning statement or developing brand values
When I work with a company founder to define their personal brand - we talk a lot about the undertone of their brand. The subtle, ancillary touch points that silently communicate a brand promise. If your aren't intentional about it, you could create a lot of confusion with your target market.
What does it mean to be productive? At the beginning of the pandemic, when many workers went remote, some managers were tempted to start counting things — whether hours, objects, or other things. But they’re about 100 years and two industrial revolutions too late: In the mechanical and electrical revolutions, productivity was indeed a measure... Read More
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Consumer brands of the past decade have obsessed over CAC. As it gets easier than ever to build a brand and harder than ever to build a business, companies need to focus attention on LTV and loyalty.
How to take a vacation without leaving your own home
With travel restricted in many places, a carefree getaway isn’t in the cards for most people. Here are eight ideas to help you kindle the joy of travel during your staycation, from author and desig…