Second Person Pronouns Enhance Consumer Involvement and Brand Attitude☆ - Ryan E. Cruz, James M. Leonhardt, Todd Pezzuti, 2017
Online brand messaging, e.g., blogging or posting on social media platforms, has an important role in digital marketing strategy. Such messaging is largely text...
Find out what content atomization is, 3 reasons to atomize your content, plus 47 ways to atomize your content and squeeze more out of your existing content.
Content Marketing Lesson: Extending the Value of Your Content Through Repurposing
Great content is the foundation of your content marketing plan. It attracts new visitors to your site, strengthens your online reputation, and builds trust, which ultimately leads to converting prospects into leads and eventually customers. However, it can take a lot of time and effort to create effective content on a consistent basis. Repurposing content allows you to extend the value of your content by changing it to serve a different purpose, like transforming the messaging of a blog post into a video. The messaging is the same, but the channel or format in which it’s consumed is different. In this lesson, you'll learn why repurposing content is important, how to extend the value of your content using strategies and best practices, and what repurposing content looks like.
The Ultimate Guide to Repurposing Content (With Examples)
Repurposing content saves you time and helps your content reach a wider audience. But how do you actually bake repurposing content into your workflow? This guide tells you everything you need to know.
Boost Reach and Engagement with Content Atomization: 6 Brand Examples to Inspire Your Content Strategy
Explore how top B2C and B2B brands are leveraging content atomization to expand their reach and relevance, and consider applying similar approaches to your brand's content strategy.
Creating marketing personas is a lot of work. You need to find the right people, schedule interviews, ask the right questions and then capture the insights i...
Use Delve AI's persona generator software to create data-driven user, buyer, competitor and employee personas for your business automatically. Use them to grow your business and to serve your customers better.
Users Remember the First & Last Items Best | Serial Position Effect — UX Psychology
Ever forget what was in the middle of a list but remember the first and last items like they just happened? 🤔 You’re not alone. That’s the Serial Position Effect at work — a powerful memory…
11 Ad Campaigns That Were So Genius, They Didn't Even Need A Logo
In today’s world of hyper-branding, some companies are bold enough to ditch the logo entirely, and still be instantly recognizable. These aren’t just ads;