Creating marketing personas is a lot of work. You need to find the right people, schedule interviews, ask the right questions and then capture the insights i...
Use Delve AI's persona generator software to create data-driven user, buyer, competitor and employee personas for your business automatically. Use them to grow your business and to serve your customers better.
Users Remember the First & Last Items Best | Serial Position Effect — UX Psychology
Ever forget what was in the middle of a list but remember the first and last items like they just happened? 🤔 You’re not alone. That’s the Serial Position Effect at work — a powerful memory…
11 Ad Campaigns That Were So Genius, They Didn't Even Need A Logo
In today’s world of hyper-branding, some companies are bold enough to ditch the logo entirely, and still be instantly recognizable. These aren’t just ads;
𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝗼𝗻𝗲–𝘀𝗶𝘇𝗲–𝗳𝗶𝘁𝘀–𝗮𝗹𝗹, 𝘀𝗼 𝘄𝗵𝘆 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗶𝘁 𝘁𝗵𝗮𝘁 𝘄𝗮𝘆?
Every learner is unique. With Learning Journeys, you can guide each person with the right content at the right time—automatically. The result? Learning that’s relevant, motivating, and truly makes an impact.
✨ 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀 𝘄𝗼𝗿𝗸:
🎯 Smart Personalization: Automatically tailor each learner’s experience based on their role, goals, and progress, so they get exactly what they need, when they need it.
⚙️ Effortless Automation: From enrollment to content delivery, automation takes care of the heavy lifting—freeing you up to focus on creating meaningful learning.
🏅 Celebrate Every Win: Milestones matter. Recognize achievements with personalized certificates that motivate learners to keep going.
📊 Real Impact: Whether it’s boosting employee retention, nailing compliance, or supporting customer success, Learning Journeys help you get real results—fast.
👀 Watch the video to see how Learning Journeys can completely transform the way you deliver learning.
Email personalization: What is it, how to do it right, and examples to learn from
In this guide, I'll explain email personalization, walk through the parts of an email you can personalize, and give you some examples of personalized marketing emails so you can land in your subscribers' inboxes without crossing the line into creepy.
26 Words & Copy Constructs that Instantly Make You More Persuasive
Whether you want someone to open your email, click on your ad, consume your content or contact your company, words matter. Why? Because in-market tests and scientific research both confirm that certain words wield more power. And how you word something determines how people respond to it. This fast-paced, example-jammed session reveals eye magnet words, compliance triggers, and 24 other secrets (1 for each letter of the alphabet) that'll make you an instant master of persuasion.
Nancy Harhut is passionate about the impact of behavioral science on marketing. A popular conference presenter from NY to Moscow, Harhut is known for her interesting and very actionable insights.
Empower Claude.ai to work across your apps with Zapier MCP
Non-developers: finally, you can enjoy the magic of MCP. Take actions directly inside Claude, like sending emails, updating CRMs, and scheduling meetings—all without switching context.
No-code automation: A guide to building powerful workflows
Discover how no-code automation empowers businesses to automate workflows, enhancing efficiency and reducing costs—all without writing a single line of code.
Tell me what you want: why every piece of media needs a call to action
If you're not asking your audience to do something, you're not being clear enough. A strong call to action turns attention into action. Here's why information makers, journalists, and creators should treat the CTA as essential—not optional—in every newsletter, website, or email.
The role of imagery in recognition memory for sentences
The effects of sentence imageability were examined in a test of continuous recognition memory following meaningful orienting tasks which emphasized ve…