Think Like a Marketer - Dive Deeper

Think Like a Marketer - Dive Deeper

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Really Good Emails
Really Good Emails
With over 12,000 curated emails and counting, discover the best examples to help build your next campaign. Get inspiration and join millions of marketers.
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Really Good Emails
Writing for Busy Readers: Communicate More Effectively in the Real World
Writing for Busy Readers: Communicate More Effectively in the Real World

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is more Make reading easy Design for easy navigation Use enough formatting, but no more Tell readers why they should care Make responding easy

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Writing for Busy Readers: Communicate More Effectively in the Real World
Vintage Car Ads
Vintage Car Ads
They don't make them like they used to. Seriously, what happened? Car companies used to have some of the best advertising. Volkswagen used to have soul… | 90 comments on LinkedIn
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Vintage Car Ads
e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning
e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning

Improve the quality of your eLearning materials with evidence-based guidelines

e-Learning and the Science of Instruction, 5th Edition: Proven Guidelines for Consumers and Designers of Multimedia Learning helps practitioners apply evidence-based principles to the design, development, and selection of digital instructional and training materials. This book goes beyond instructional design advice, providing actionable ideas and multimedia examples based on recent research findings. You will learn how to put evidence into practice, with proven e-learning design and development guidelines.

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e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning
Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials
Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials
Graphics for Learning teaches you how to design effective graphics for print or online and computer-generated materials—multimedia, texts, working aids, and slides—that will maximize learning, understanding, and reasoning. Based on solid research on how people learn, this crucial resource contains best practices and shows you how to go beyond the visible features of graphics to plan visuals that are based on their communication and psychological functions. Written by instructional design experts Ruth Colvin Clark and Chopeta Lyons, Graphics for Learning includes a graphic design model that guides you through the visual planning process—from needs assessment through production. No matter how much or little expertise you have working with graphics, this book will help you boost your return on investment by giving you the information you need to design and implement the most effective visuals.
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Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials