Think Like a Marketer - Dive Deeper

If you're not asking your audience to do something, you're not being clear enough. A strong call to action turns attention into action. Here's why information makers, journalists, and creators should treat the CTA as essential—not optional—in every newsletter, website, or email.

The effects of sentence imageability were examined in a test of continuous recognition memory following meaningful orienting tasks which emphasized ve…

Previous research has shown that Ss recognize semantic changes in sentences more readily than changes in their wording when meaning remains unchanged.…

Knowing your audience is crucial. You can create in-depth marketing persona profiles with Notion. Understand your target customers' needs, pain points, and behaviors to refine your messaging.

Effectively designed data visualizations allow viewers to use their powerful visual systems to understand patterns in data across science, education, health, an...

Users won’t read web content unless the text is clear, the words and sentences are simple, and the information is easy to understand. You can test all of this.

Multi-channel marketing involves using multiple channels to reach and engage with supporters, allowing them to interact with your organization in their preferred way. This strategy is critical as nonprofit organizations connect with their audiences spanning a variety of preferred platforms, with some donors preferring email, others scrolling through social media,…

Get to know your learners better and incorporate learner experience design into your process with our free learner persona template and guide.

Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the s...

Here we explore how segmenting your audience can lead to more engagement, better learning outcomes, and better business results.

I'm on a mission lately to break the binary thinking around what content types are/aren't suitable for repurposing. This week I'm tackling presentations.

Cyber security doesn’t have to be complex and scary. At CybSafe, we use language that you use. No jargon, just fun (and an emoji or two!)

A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand.

Amazon.com: Hacking the Unconscious (Audible Audio Edition): Rory Sutherland, Rory Sutherland, BBC Audio: Audible Books & Originals

Amazon.com: The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy (Audible Audio Edition): Richard Shotton, Simon Cole, Harriman House: Books

Find out why jargon doesn’t bring your buyers closer—and how to stop using it.

The first ever typeface fully designed with the other hand — because our designer's dominant hand was covered in Cheetle. Download the font here: https://www.cheetos.com/ Or install the Chrome Extension here: https://chromewebstore.google.com/detail/cheetos-other-hand-font/ijdjekfednmgdfnohggcahgbmldacbcp

There is a wealth of scientific and neuroscientific research that supports the importance and value of imagination in education and adult professional learning and development.

SaaS Landing Page showcases the best landing page examples created by top-class SaaS companies. Get ideas and inspirations for your next design project.