Think Like a Marketer - Dive Deeper

“Never write more than two pages on any subject.”

Learning for Good | L&D Solutions and Leadership Development for Nonprofit Organizations · Episode

In today’s world of hyper-branding, some companies are bold enough to ditch the logo entirely, and still be instantly recognizable. These aren’t just ads;

𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝗼𝗻𝗲–𝘀𝗶𝘇𝗲–𝗳𝗶𝘁𝘀–𝗮𝗹𝗹, 𝘀𝗼 𝘄𝗵𝘆 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗶𝘁 𝘁𝗵𝗮𝘁 𝘄𝗮𝘆? Every learner is unique. With Learning Journeys, you can guide each person with the right content at the right time—automatically. The result? Learning that’s relevant, motivating, and truly makes an impact. ✨ 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀 𝘄𝗼𝗿𝗸: 🎯 Smart Personalization: Automatically tailor each learner’s experience based on their role, goals, and progress, so they get exactly what they need, when they need it. ⚙️ Effortless Automation: From enrollment to content delivery, automation takes care of the heavy lifting—freeing you up to focus on creating meaningful learning. 🏅 Celebrate Every Win: Milestones matter. Recognize achievements with personalized certificates that motivate learners to keep going. 📊 Real Impact: Whether it’s boosting employee retention, nailing compliance, or supporting customer success, Learning Journeys help you get real results—fast. 👀 Watch the video to see how Learning Journeys can completely transform the way you deliver learning.

Use this employee persona template to help you frame your internal communications and get to know key audiences within the company!

In this guide, I'll explain email personalization, walk through the parts of an email you can personalize, and give you some examples of personalized marketing emails so you can land in your subscribers' inboxes without crossing the line into creepy.

Whether you want someone to open your email, click on your ad, consume your content or contact your company, words matter. Why? Because in-market tests and scientific research both confirm that certain words wield more power. And how you word something determines how people respond to it. This fast-paced, example-jammed session reveals eye magnet words, compliance triggers, and 24 other secrets (1 for each letter of the alphabet) that'll make you an instant master of persuasion. Nancy Harhut is passionate about the impact of behavioral science on marketing. A popular conference presenter from NY to Moscow, Harhut is known for her interesting and very actionable insights.

Keep data flowing across your stack. Flowla integrates seamlessly with your CRM & favorite platforms. Unite everything in your sales collateral.

Calls to action should be the most salient element in a spatial grouping.

Dasha Crosby shares why understanding learner pain points is critical for building effective learning strategies.

Non-developers: finally, you can enjoy the magic of MCP. Take actions directly inside Claude, like sending emails, updating CRMs, and scheduling meetings—all without switching context.

Discover how no-code automation empowers businesses to automate workflows, enhancing efficiency and reducing costs—all without writing a single line of code.

If you're not asking your audience to do something, you're not being clear enough. A strong call to action turns attention into action. Here's why information makers, journalists, and creators should treat the CTA as essential—not optional—in every newsletter, website, or email.

The effects of sentence imageability were examined in a test of continuous recognition memory following meaningful orienting tasks which emphasized ve…

Previous research has shown that Ss recognize semantic changes in sentences more readily than changes in their wording when meaning remains unchanged.…

Knowing your audience is crucial. You can create in-depth marketing persona profiles with Notion. Understand your target customers' needs, pain points, and behaviors to refine your messaging.

Effectively designed data visualizations allow viewers to use their powerful visual systems to understand patterns in data across science, education, health, an...

Users won’t read web content unless the text is clear, the words and sentences are simple, and the information is easy to understand. You can test all of this.

Multi-channel marketing involves using multiple channels to reach and engage with supporters, allowing them to interact with your organization in their preferred way. This strategy is critical as nonprofit organizations connect with their audiences spanning a variety of preferred platforms, with some donors preferring email, others scrolling through social media,…

Get to know your learners better and incorporate learner experience design into your process with our free learner persona template and guide.

Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the s...

Here we explore how segmenting your audience can lead to more engagement, better learning outcomes, and better business results.

I'm on a mission lately to break the binary thinking around what content types are/aren't suitable for repurposing. This week I'm tackling presentations.