To create strong memories, use concrete language
Ian Begg's research into concreteness which showed that people are much better at remembering visualisable things compared to abstract concepts.
Think Like a Marketer - Dive Deeper
Chapter 1 - Intuitive vs Deliberate ThinkingBest Persona Profiles Templates from Notion | Notion Marketplace
Knowing your audience is crucial. You can create in-depth marketing persona profiles with Notion. Understand your target customers' needs, pain points, and behaviors to refine your messaging.
Chapter 2 - Personas
Chapter 5 - Writing
The Science of Visual Data Communication: What Works - Steven L. Franconeri, Lace M. Padilla, Priti Shah, Jeffrey M. Zacks, Jessica Hullman, 2021
Effectively designed data visualizations allow viewers to use their powerful visual systems to understand patterns in data across science, education, health, an...
Chapter 6 - Visuals
Legibility, Readability, and Comprehension: Making Users Read Your Words
Users won’t read web content unless the text is clear, the words and sentences are simple, and the information is easy to understand. You can test all of this.
Multi-Channel Marketing Dos and Don'ts: A Nonprofit Guide - Marketing Insider Group
Multi-channel marketing involves using multiple channels to reach and engage with supporters, allowing them to interact with your organization in their preferred way. This strategy is critical as nonprofit organizations connect with their audiences spanning a variety of preferred platforms, with some donors preferring email, others scrolling through social media,…
Chapter 4 - Content Strategy
Download the Learner Persona Template | Reflection Software
Get to know your learners better and incorporate learner experience design into your process with our free learner persona template and guide.
Simply Put: Why Clear Messages Win―and How to Design Them: Guttmann, Ben: 9781523004683: Amazon.com: Books
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the s...
Segmenting Learners to Grow Engagement, Retention, and Revenue
Here we explore how segmenting your audience can lead to more engagement, better learning outcomes, and better business results.
7 Creative Ways to Repurpose a Presentation or Slide Deck
I'm on a mission lately to break the binary thinking around what content types are/aren't suitable for repurposing. This week I'm tackling presentations.
How to write like CybSafe
Cyber security doesn’t have to be complex and scary. At CybSafe, we use language that you use. No jargon, just fun (and an emoji or two!)
How to Create a Content Style Guide (+ Style Guide Template)
A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand.
Dock | B2B Sales & Customer Onboarding Software
Dock organizes all shares content in one branded workspace.
Hacking the Unconscious (Audible Audio Edition): Rory Sutherland, Rory Sutherland, BBC Audio: Audible Books & Originals
Amazon.com: Hacking the Unconscious (Audible Audio Edition): Rory Sutherland, Rory Sutherland, BBC Audio: Audible Books & Originals
Decoded (2nd Edition): The Science Behind Why We Buy (Audible Audio Edition): Phil P. Barden, Graham Mack, Ascent Audio: Books
The Choice Factory: 25 Behavioural Biases That Influence What We Buy (Audible Audio Edition): Richard Shotton, Simon Cole, Harriman House: Books
The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy (Audible Audio Edition): Richard Shotton, Simon Cole, Harriman House: Books
Amazon.com: The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy (Audible Audio Edition): Richard Shotton, Simon Cole, Harriman House: Books
Jargon eBook Download | B2B Messaging & Positioning Consultancy | Punchy
Find out why jargon doesn’t bring your buyers closer—and how to stop using it.
Cheetos Other Hand Font
The first ever typeface fully designed with the other hand — because our designer's dominant hand was covered in Cheetle.
Download the font here: https://www.cheetos.com/
Or install the Chrome Extension here: https://chromewebstore.google.com/detail/cheetos-other-hand-font/ijdjekfednmgdfnohggcahgbmldacbcp
realestate ad.jpg
Principle: The Facial Expression Test
An ad that makes your audience pull a face = A good ad.
Imagination Research and Resources | ProDio
There is a wealth of scientific and neuroscientific research that supports the importance and value of imagination in education and adult professional learning and development.
Readability Guidelines
"Imagine a collaboratively developed, universal content style guide, based on usability evidence." Sarah Winters, project founder.
"Imagine a collaboratively developed, universal content style guide, based on usability evidence." Sarah Winters, project founder.
SaaS Landing Page
SaaS Landing Page showcases the best landing page examples created by top-class SaaS companies. Get ideas and inspirations for your next design project.
If learning matters, make it a campaign -
Ross Garner urges L&D professionals to learn from marketing and make their learning initiatives short, easy to access, promoted often and absolutely essential The world of work is complicated. As […]
Chapter 7 - Learning Campaigns
The Power of Positivity | Brain Games
Bandura (1977) - Self-Efficacy Theory
This study introduces self-efficacy, defined as the belief in one’s ability to achieve specific outcomes. Bandura identifies four key sources that shape self-efficacy:
Mastery Experiences: Success builds confidence, while failure undermines it. Vicarious Experiences: Observing others succeed boosts belief in one’s own abilities. Verbal Persuasion: Encouragement and positive feedback enhance self-belief. Emotional States: Calm, positive emotions support confidence; stress and anxiety hinder it. Self-efficacy influences goal-setting, effort, persistence, and emotional resilience. It’s not fixed and can be improved through incremental success, positive reinforcement, and emotional regulation.
This groundbreaking theory has shaped research in education, sports, and personal development by demonstrating that belief in oneself is critical for success.
Smart Brevity Workbooks
- How to optimize an essential communication
- How to kick off every essential communication
- How to find and refine your audience
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: Sutherland, Rory: 9780062388421: Amazon.com: Books
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life [Sutherland, Rory] on Amazon.com. *FREE* shipping on qualifying offers. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Extras & Bonus Materials